Using Cryptocurrency in Marketing

Even though the technology is relatively fresh, cryptocurrency is currently making waves in numerous businesses. Specifically, there are people who believe that it is going to alter the face of marketing and finance forever.

Despite its relative infancy, cryptocurrency has already impacted the advertising world fairly considerably, even as specialists work to comprehend the dangers and benefits involved. Below are a few reasons why you need to be paying attention to cryptocurrency, in addition to a few explanations of this revolutionary technology, to get you started on mastering it.

First off, what is cryptocurrency?

Cryptocurrency is a blockchain technology, the technology that Bitcoin along with other dispersed ledger systems are predicated on. Fundamentally a massive ledger of transactions, blockchain is an open and common database which works in a decentralized system format. It helps users to move and add information to it anonymously, without any safety compromises.

To put it differently, cryptocurrency, such as Bitcoin, is an anonymous monetary system which employs blockchain technologies to function. Rather than using a charge card to pay for a product on the internet, users may utilize Bitcoin or a different kind of cryptocurrency. It is becoming pretty popular, in November 2016, the market capitalization of both Bitcoin along with other cryptocurrencies attained $13.8 billion.

It is important to keep in mind that lots of applications of cryptocurrency in advertisements are still a couple of years away, since there isn’t much happening in this area just yet. But, there is no harm in being ahead of the trend. The Bitcoin exchange rate is constantly fluctuating so keeping your eye on the trends is crucial to be ahead of the game.

Cryptocurrency can make it harder to get consumer information.

Using cryptocurrency may make it more challenging for marketers to gather the sort of data on customers that often informs advertisement strategies. In this respect, 86 percent of net users have attempted to eliminate or reduce their electronic footprint on the web; and cryptocurrency can make this simpler than ever, since it is going to deplete the quantity of consumer information available

Presently, it is rather simple to collect enormous quantities of information on prospective clients to pull leads. This is mainly because the system you use, such as Facebook or even Google, owns the information and sells it to you. Marketers can use this information to work out audience sections, test which ads work better than others, forecast customer behaviour and much more.

With cryptocurrency, lots of buyer and leads information will get anonymous, encrypted and secure, which makes it hard for businesses to figure out who purchased what, and how customers are reacting to advertising strategies. People are going to be in more control over their private information, which might make it almost impossible for businesses to collect it and create marketing strategies around it.

For all these reasons, marketers will need to begin figuring out new ways to gather information to advise their plans, should they wish to stay informed about consumer needs and wants. In the gaming world, cryptocurrency is making its mark in the gaming industry with game testing and paid promotion.

Customer care and data may be more expensive.

One way marketers can navigate the possible absence of customer information is by simply paying users upfront for their private information, to be permitted to promote to them online, rather than paying the programs they use.

Considering that the blockchain technology supporting cryptocurrency implies that no one entity can control or own networks, users are going to be responsible for Cryptocurrency itself further complicating the matter, as companies eventually will be not able to tell who purchased what service or product. Businesses may need to go straight to the users to promote to them, rather than the platforms such as Facebook or even Instagram.

As an example, new social networking platforms 21.co and Steem (that has over 30,000 present user account and is rising) enables marketers to interact with customers for the chance to find gain their private details which would otherwise be inaccessible as a result of cryptocurrency. Businesses must do the legwork to reach out to customers, and the costumers can then determine if they wish to engage.

The tricky part here is that the ordinary customer will need more compensation for their buying and other information than a platform may charge for the exact same data today. The plus side, however, is that when the customers let you get their information, that individual is more inclined to be interested in your brand.

Final ideas

We are aware that talks on cryptocurrency demand a great deal of hypotheticals, mainly since we do not yet fully understand what it is going to do to promotional methods.

But, although cryptocurrency might not influence your own company promoting model, it is a powerful representation of where electronic trends are going in the coming years. Even if the changes are not as dramatic as today thought, it is a great idea to prepare. Businesses such as it consulting services in Melbourne or in Syndey or wherever in the world are just an example of those using cryptocurrency in today’s day.

The Importance of Good Web Design

The role of your website

In a world where people remain online for most of the day, a normal website just does not cut it. Based on the product, up to 83 percent of customers visit a business’s or service provider’s site before making a purchase. And as an increasing number of consumers make choices based on their internet experience, the look, usability, and accessibility of your site is more important than ever, especially if you’re in a competitive industry.

Having a good understanding of your site’s function can greatly benefit your company. Consider it as an extension of your sales staff. In precisely the same manner that you would not send out a dishevelled salesman to represent your organisation, neither would you send out an unremarkable site to the consumer who’s specifically looking for your service or product.

Working on a site is the perfect time to take into account the rest of your branding as well — message, colour palette, and logo design. The worst thing you can do is invest in a well-built, cellular friendly site, rather than have the correct design elements to make the site stand out visually.

Evaluating your site

We mentioned earlier that your site is an extension of your team, and just like you formally evaluate your staff on a yearly basis, you should do something similar for your website. Recommendations vary, but most agree that every 2-3 years you should think about upgrading the design of your site. Nevertheless, you also need to be making tweaks to the site throughout the year — provide new information, update pictures, and include any new products, services, or staff members — that is easy, routine maintenance.

Here are a few things to consider when evaluating your site:

  • Have you added any products or services?
  • Has your target market shifted — enlarged or tightened?
  • Have your competitors made new sites or branding which is more powerful than yours?
  • How can you rank on search engines for the products or services you provide?
  • Is your site mobile and tablet combatable?
  • Is the overall design current and fresh?
  • Is it effortless for you to make tiny adjustments to your website?

If you answered yes to only a couple of these questions, it is probably time to think about a new website.

New technology

In 2013 a significant shift in website design happened — Responsive Website Design (RWD) arrived. RWD allows your site to automatically resize and reconfigure its design depending on the device it’s being viewed on. So, if a consumer is viewing your site on their desktop, their tablet, or their mobile, they’re seeing the suitable version. The reason this is great news is that it has eliminated the need for providing two sites — a desktop site and a mobile site. This cuts costs and saves you time.

If your current web design isn’t responsive, you should think about the possible downside to this. If your website isn’t mobile friendly or combatable, you’re potentially losing out on many customers.

Another attribute, though not quite as fresh, is Content Management System Websites (CMS). These sites use a platform which allows the owner to easily make changes to the site with no software — just an online browser. The days of relying on website designers to create every little change to your site are over, which is very good news. This means keeping your site fresh and up-to-date with current information is easier than ever.

If you are thinking of a new site, these are the first two questions you should ask a web design agency — is it responsive and can it be constructed with a CMS?

Search Engine Optimisation

With over 650 million websites, and another 51 million added annually, there’s loads of internet contest for your services. We looked at a couple of ways to make your site stand out visually, however there are also ways to help it stand out on search engines. Being on the first page of a Google search for your services is imperative to your online conversions.

Search Engine Optimisation (SEO) is what helps your site rank well with search engines. There are lots of search engine optimisation services which may be carried out on your site, both one time and ongoing. That is another factor you need to consider when building a site; much of the search engine optimisation work is completed during the website build, so make certain to ask early.

It’s as important as a business card

Having a business card has been necessary for many, many years. Websites are now just as essential. It now a significant element to the customer’s decision-making. Even if they learn about your organisation via a trusted referral, in a sponsored event, or in a meeting with you, before they make a final decision they’ll visit your website. Make sure it looks good, works well, and clearly communicates your company’s goals.

Business Tips For Catering

Sure you love your catering company, but getting the right kind of attention isn’t always straightforward. How do you stick out from the competitive food service industry while still having the opportunity to pursue your passion for food? Try these critical tips for marketing your company and watch as the clients come running in.

Get a fantastic website
It should go without saying, but a site is the central purpose of discovery for your company and how customers are going to learn about what you offer. If done right, your site can also automate transactions and promote your customers to make repeat and routine purchases through integration with Catering Management Software.

Optimise you site for mobile use
In this day and age there is simply no excuse for not having a site that is responsive and optimized for mobile use. Not only is mobile visitors increasing each year, but business websites seen on the mobile can be immediately contacted by potential clients from anywhere, via their phone. Consider the different kinds of clients you want to attract. How are they looking for your industry? It is likely that they’re talking about catering for a function with friends and family, or perhaps discussing about having colleagues over lunch or for prepared meals.

Your site should scale superbly round tablets, laptops and desktops, and work on all modern browsers. When picking a company to design your page, be sure they have an established history in providing mobile friendly websites. Unlock the potential for electronic marketing on the world wide web, there is more than one way to peel an apple. Here’s an overview of two important kinds of digital advertising, search and societal:

What is search engine marketing?
Sometimes Known as SEM, search engine advertising drives traffic from search engines such as Google. It comes in two major types; Pay Per Click (PPC) and Search Engine Optimisation (SEO). Quality SEO provides you the best value with time. It is about creating fun and engaging articles that highlights keywords and words that clients are actually searching for in relation to your goods. However, as it’s so powerful, it is often very crowded, particularly in established industries and as popular or common keywords. A fantastic way around this is to use nearby SEO; such as keywords that localise your articles by area, language and town.

What is social media marketing?
Platforms such as Facebook, Twitter, Instagram and Pinterest boast countless millions of active users, and are a terrific way to network online. The principles of neighborhood business still apply, in that there is no point marketing yourself to people halfway across the world if you cannot cater to them. Most platforms allow you to target users in your community area and supply comprehensive analytics on user participation.

Generally, you want to fortify your self marketing and provide wonderful value, in addition to sharing on your love of food and catering creation. Perhaps if you have a breakfast restaurant, you could post stunning photos, celebrate the market, be both a voice of authority and a source of amusement. There is lots of ways to locate your social networking persona, just don’t forget that the hard sell generally has less success than a presence that provides involvement and awareness of your brand and what you can do.

What about my domain name?
Landing the perfect domain name is important for your website, and should be just as important as what your real business name is. Go for something specialised, either by location or support (or both). Your domain name is like your calling card, and ought to be branded anywhere; from tops and coasters to menus, business cards and flyers. If you have a vineyard in the yarra valley, be sure that your domain name is relevant to your catering business.

Use testimonials and reviews
Just provided a client with an excellent catering experience? Grab a testimonial from them and place it on your site. You can even offer your winner a connection back to their own company website. Testimonials enhance your reputation and provide a personal touch to your digital footprint.

When it comes to reviews, everyone is a possible critic. It is a double-edged blade which can both work for and against your company. One bad review probably will not turn away people amongst a sea of great ones, but it is important to bear in mind that each and every service is a chance to deliver something amazing. Encouraging your happy customers to assess your company is an excellent way to proactively manage your online reputation.

Take professional photos!
Too often, caterers and food service companies use grainy and poorly shot photographs to show off their otherwise brilliant creations. Whilst the hottest iPhone might have an excellent camera, the reality is, smartphone lenses just are not sufficient enough to deliver the type of overall visual experience you want to send to your clients. Check your local area for a quality photographer who will take some terrific photos of your foods. To discover a great photographer you should consider the following:

Create a shortlist and narrow it down to a list of shots you absolutely need. What kinds of cuisine actually captures your company? What are you famous for? What are the most gorgeous dishes that can be made?

Make certain that the photographer has an assistant as it is not merely a sign of quality, but photographers with supporters will work faster and get more shots done for you in a shorter time period. Find the perfect place, as the photographer should be able to indicate an economical studio option should you know where to shoot your photos. If you cannot find a competent photographer at a rate you can afford, then consider buying quality stock images from a commercial site like Shutterstock.

Style your food and wine
Styling food beautifully is essential for good photographs as beautiful food arouses the senses and increases the appetite. You can also incorporate styled dishes into your catering service as centerpieces, or to help direct traffic at buffet support fashion events. Most of all, presentation helps catch the creativity and acts as an indication of quality for your organization.

 

10 Tips for Print Advertising

Whether you’re promoting a brand new start up company/brand or looking to get new followers to your organisation or services, using print advertising within magazines and papers remains an effective method to form brand awareness and help to boost earnings. 

Knowing how to make effective printing advertising layouts is a means to outshine prospective opponents whilst bringing new prospective clients who wish to find out more about your brand. Below you’ll find 10 tips for designing print ads which people remember and act upon. 

 

Design Suggestion 1: Have a Message in Mind 

Having a very clear message in your mind is imperative when creating print advertising designs which are effective. Before going ahead, think about the message that you need to talk about and how you want it conveyed. Brainstorm the message and goal of every print advertisement and choose exactly what you expect the reader will take away from the advertisement. 

 

Design Suggestion 2: Utilize an Updated Logo 

Utilise an upgraded and visually-appealing logo that’s contemporary, relevant and appropriate for any audience or market. Dealing with professional graphic designers is a means to make certain your ads are prepared for printing production. Having an updated logo isn’t merely a means to stand out as a contemporary brand, but it’s also a means for others to quickly recall your brand and what it signifies. 

 

Design Suggestion 3: Select the Correct Colour Scheme 

Picking out the correct colour scheme for your advertisements also matters when constructing a new rand presence both locally and online. Ensuring the colour scheme in your print advertisement is in sync with your logo/brand – colours can help you quickly get traction with your effort. 

 

Design Suggestion 4: Take into account the Size of Your Print Advertising Designs 

Think about the size of your design whenever you’re working to finish your marketing layout. Print layout takes a higher DPI (dots per inch). When generating web images, the conventional DPI is 72. But, print layout (such as booklet printing) need a DPI of 300, which explains the reason it’s vital to use high-quality images, photographs, and vector graphics when working with printing layout. It’s also important to take into account the kind of media you intend to publish each one of your layouts on before going ahead with closing images/designs to your printing campaign. 

 

Design Suggestion 5: Typography Things 

If it comes to Typography, deciding on the ideal font matters, particularly in the event that you’d like your message to create an effect. To locate the perfect font to your print advertising layout, compare different online fonts and pick the one which is quite legible and can be copyright free. You may find more details about typography and font choice by perusing online design-based communities and magazines. Knowing the significance of type might mean the difference between standing out and being glanced over by your intended audience. 

 

Design Suggestion 6: Graphics Vs. Photos 

Deciding whether you would like to use images, photographs or both inside your print design can also be a choice to think about. Pictures that are in vector format are highly suggested for contemporary, entertaining and fun advertisements. Using photos of people and other items can help establish the mood and tone of an advertisement whilst delivering a direct and special message. To find more thoughts and collect inspiration, examine online magazines, books and communities which are devoted to advertising style. 

 

Layout Tip 7: Use Print-Friendly Images and Media 

Integrating print-friendly graphics and media is a vital part of printing advertising. Make certain your layouts and photographs will be print-ready, copyright-free and possess a DPI of at least 300. If you’re not certain if your images are print-friendly think about working with an expert designer. 

 

Design Suggestion 8: Relate For Your Audience 

Make certain your ad is one with which your intended audience is able to relate. It’s critical to place advertisements in places where people have a real interest in your brand, services or products. 

 

Design Suggestion 9: Contain a Call to Action 

Adding a call-to-action in printing advertising design is a terrific way to create leads and profit long-time followers and fans of your brand. Including a call-to-action could be carried out by supplying a smartphone bar code. You could also ad your site URL to direct prospective customers to your site to find out more. 

 

Design Suggestion 10: Give Something in Return 

Supplying an incentive, like a contest or giveaway helps create interest. Including a bar code is one other way to construct awareness and help clients find out more about your company. 

 

Is printed advertising still effective?

In this digital age, we are constantly bombarded with internet advertising and messaging.  You can’t even log onto your email or social networks without being inundated with special bargains, sponsored posts and ‘act now’ offers. 

As a business owner, it’s difficult to compete and discover your niche amid numerous messages, especially when less than $50 can get most businesses an internet ad on any half-decent site. There is still an avenue that is often forgotten about. Print.  

Print media is a  $7.5 billion industry, employing more than 241,000 Australians. Therefore undertaking the correct research to find the right target market for your own brand, will hopefully generate a strong ROI. 

It works as the perfect antidote to customers’ digital fatigue. A 2017 Toluna consumer survey reveals that 66% of Australians agree that it is very important to switch off from the electronic world and enjoy magazines and books. 

What is a print campaign? 

A print marketing campaign does not imply a massive investment in full-page advertisements in glossy magazines; it can include direct mailouts, brochures, pamphlets, catalogues, stickers, merchandise, and anything you can print on. Taking this media channel means the print design can be more customised to suit your campaign.  

Plus it works. Roy Morgan research has proven that print media drives more customers to sites than any other media platform. 

A campaign titled The Value of Print and Paper, conducted by not-for-profit industry initiative Two Sides Australia (TSA), has shown that while some advertising and marketing campaigns must feature a healthy mixture of electronic and conventional media, research consistently points to print as being the channel with the best return on investment.  

A recent poll by MarketingSherpa found 76% of internet users trust the ads (that arrive) by using their letterbox, compared to only 25 percent who trust electronic pop-up ads. Letterbox advertising optimizes audience reach at 20.1 million Australians every week. 

Managing director of innovative bureau 121 Creative Geebung and owner of Kwik Kopy Geebung at Queensland, A.J Hightower, agrees that print isn’t dead, the requirement for it has simply changed. 

Areas such as education and training have discovered that people retain far more information that has been read in publications and manuals, over a screen. Print media allows for custom printing enabling a more targeted response.  

Big manufacturers value print Promoting. 

Northwood states the real estate market and brands such as Coles, Woolworths, Chemist Warehouse and Myer integrate print into their advertising plans as it is reliable, accessible and rewarding. 

Retailers spend $2.7 billion on commercial printing each calendar year, they know what happens when they fail to include it from their sales program. 

When Myer made their 2016 Giftorium Christmas catalog and personalised it to each loyal Myer One customer, their sales increased by 3.4%, revealing the impact that this channel has to offer. Chemist Warehouse are strong retail performers working all printing chances from tabloid catalogues, to informative House of Wellness paper inserts and seasonal books — they communicate across all levels to their customer base. 

Research leads to success 

Just like any successful advertising campaign, you’ll have to research your target market and their customs carefully. 

As you might think conventional print marketing would resonate most with people over 30, you can still reach the “cool kids” through printing. Australian Catalogue Association research indicates that 60% of Australians aged over 14 have read a catalog within the last seven days while a massive 77% of the population have engaged with a printed catalogue in the previous month. 

Print media has a warmer and more personal feel, perhaps because it is a physical item and appears less intrusive than a pop-up or Facebook advertisement.  

Many people will pause and look at a printed booklet over an email. There are also some segments [of the community] who prefer and respond much higher to printed advertising [such as seniors]. 

 

Inspiring Business Websites for Artists

5 fantastic artist sites to influence you

Find a limit where you will between art and design, but no matter where your interest lies, the symbiotic relationship between the two cannot be rejected. Today, where the web controls the flow of info, this co-existence is more vital than ever.

An artist’s capability to utilise their online presence goes a long way in getting their name and portfolio out there, a lot more than displaying art on acrylic showcases these days anyway. A well developed site has become an important medium in and of itself.

Why artists must care

It is essential to remember that your website will frequently be an audience’s very first introduction to your work. Just as you would not exhibit slapped together art on modular walls without any factor to consider, you do not want your online portfolio to look like a worthless afterthought.

It doesn’t matter just how much you like or dislike innovation, complete ignorance of the internet and social networking will put you at a disadvantage. Even if you express yourself through macaroni and cheese, or chain sawing old furnishings in half and wouldn’t touch a computer in your life- you require an online portfolio.

Have a look at these 5 websites, each have their own method advancing the artist’s work and representing their character.

01. Banksy

The elusive street artist known as Banksy depends upon his website to transmit his graffiti, and performance/installation work to the masses. As sporadic and devoid of details as the artist himself, the website is Spartan in type and function.

Making the most of the web’s capacity for near instant dissemination, Banksy’s custom craft website operates practically as a blog, current and always relevant. A current update was merely a blank frame with the text ‘today’s art has been cancelled due to cops activity.

02. The Dufala Brothers

A simple, no-nonsense website that regardless of its simplicity, still translates a sense of the artists’ humour and post-consumer cynicism.

Also a good example of ways to provide a range of work in various mediums in a quickly navigable format. You constantly know where you are in the site, and can quickly identify where you wish to go next.

03. Tauba Auerbach

This website is clear and reasonably basic in presenting a portfolio and contact details. However the tidy style and eccentric typeface display a certain aesthetic direction – modern, hip, and elegant. Sites are definitely adaptable to embody exactly who you are.

04. James Turrell

Full of info covering a lifetime of work, Turrell’s site is a fine example of the best ways to translate art work as transitory as light and nature onto the computer system.

His website likewise allows visitors to search through the large body of work by date, medium, and geographical area thanks to a clever cartographic timeline.

05. Wim Delvoye

Broadening the perception of what an artist’s website can be, multimedia artist Wim Delvoye’s website is a riff on the Sim City computer game. ‘Wim City’ allow you to explore the portfolio as you explore the town.

Click any of the structures, a farm, or a football field to see the pertinent artwork. It is an effective combination of high-brow and low-brow, technology and art working together to communicate Delvoye’s unique worldview.

The best ways to get online now

A great website alone may not own your artwork into the leading galleries, but it is an unquestionably important step in your profession as an artist. Ideally these examples have shown that an artist’s site can be simple or complex, a transparent platform or a work of art in itself.

The most important thing, just like all well done web design, is that the material, function, and style line up to convey the right message. It deserves keeping in mind that fantastic artists do not always have outstanding sites. For example, Gerhard Richter, perhaps among the greatest painters of our time, has an incredibly boring site; it appears like a blog site designed ten years ago for utilized automobile parts. It’s practically certainly un-cool.

I guess living legends can manage to be anachronistic and curmudgeonly; however the rest people would definitely gain from quality, user-friendly website design.

The world functions online now and your artwork has to discover area in this virtual landscape. Do not get left.

Pipes, Planning and the Curse of Knowledge

The vanity unit in our toilet gave up the ghost lately, and as we’re saving for a significant renovation in a couple of decades, we’re eager to put in a cheap replacement of essentially the exact same thing. My strategy was to get recommendations for reliable tradespeople, afterward explain my absolute lack of knowledge regarding building or bathrooms and seek their advice on the best strategy. Alas, the procedure was a small disaster, with this particular apparently modest job detailing two failed efforts by the cabinet manufacturer and plumber respectively, to put in the device, and three failed excursions by me into the toilet supply store.

I realised that although all parties participated with great will and diligence, the knowledge asymmetry between us had induced difficulties. Experienced tradesmen may be surprised that I didn’t understand the distinction between an “beneath mount” plus a “dip in” sink in their hot water service repairs and that an “escape” faucet calls for a separate plug and washer into a sink doesn’t have an overflow valve. We had been experiencing the ramifications of what psychologists call “the curse of wisdom”.

The curse of wisdom is when you understand things that another person doesn’t and you’ve forgotten what it is like to not have this knowledge. If you have problems with the curse of wisdom that you assume that other men and women understand the things which you do, and this cognitive bias makes you feel like folks understand you a good deal better than they really do.

While I had been really up front with all of the tradespeople I was relying on their experience and judgment in gas installations or crane hire services for residential renovations, there have been lots of things they didn’t clarify because to them that they looked like common sense. This is just like managing cash – it’s not difficult, but it could be daunting and frustrating in the event that you do not know where to begin and professionals talk in a language you do not know.

The distinction between finance and plumbing is that it is probably okay to go through life without understanding much about washer dimensions, but money management is a skill which all adults want – whether to manage your budget for the slab crane leasing or for your gas services. Being, and atmosphere, in charge of your own finances, is an integral part of health, as fiscal security empowers choices and liberty. Obtaining advice about ways to control your cash is terrific, however you’ll become much more from the experience if you are feeling positive and know the proper questions to ask.

Here are some amazing resources that will help to construct the skills for a fantastic personal cash manager:

ASIC Money Smart

There’s a wealth of information on this government site, and it’s been put together by financial experts who knowingly avoid the curse of wisdom. Topics include budgeting, cash flow, borrowing, borrowing, insurance, superannuation and scams to avoid.

You will find excellent programs and other programs, such as drives for the best questions to ask if you’re considering engaging a financial advisor.

The Continuous Investor

Alan Kohler is going to be familiar to a lot of his weeknight looks on ABC News giving his take on finance. He’s well known for his ability to make complicated concepts simple to comprehend and cutting through to the core of a problem. His new novel and podcast, The Constant Investor, is studded with all the insightful graphs Alan is famous for, and access to the crucial decision-makers from Australia’s biggest companies and financial leaders.

Success Stories

Harvard psychology professor Dan Gilbert has discovered that we’re far better at attaining future happiness and gratification depending on the expertise of the others, instead of calling the future for ourselves. That is the reason why rating solutions, for example Urbanspoon and TripAdvisor, are so common. Finance is an intricate place, and also my brand new conversational podcast shares the stories of leaders that have gotten to the very top of the area professionally and financially, together with hints for reaching your full financial potential.

These are only a sample of those abundant resources on the internet. Search for the best match to your interests and fiscal stage as plumbing errors are often a lot simpler to fix than fiscal missteps that may require years of hard labour to conquer.

Marketing Tips for Shoe Retailers

Large companies dominate the shoe manufacturing business with recognised brands mainly geared towards sporting footwear and of course, women’s shoes. Nevertheless, these companies concentrate their national efforts on wholesale and design of footwear when finishing most production efforts overseas. To penetrate this market as a small business owner, you will need to be innovative in your design choices and invent a solid set of marketing strategies to achieve a competitive edge. Based upon your advertising budget, there are numerous techniques you can use to advertise your goods and lots of them are relatively cheap but very powerful.

 

Develop an online presence and conduct surveys

Establish a well-designed website to display the various kinds of shoes that your business manufactures. Include a functional e-commerce store, complete with a shopping cart, which takes various payment methods. Potential clients have the flexibility to navigate your site in their own time, privacy and relaxation and determine what suits their style and price range. Entice your customers with special deals and promotions, and answer their frequently asked questions. Create additional promotional opportunities by inviting opinions and collecting customer studies — either by follow-up email or on your website, about their shopping experience and your goods.

 

Hold a fashion show

Hosting a fashion show will create awareness about your shoe line. Hold your display at a time and place convenient to your potential clients, by way of instance, in your premises, a hotel ballroom or community hall. Consider focusing your motif on women’ shoes since, normally, families spend more on apparel designed for women aged 16 and over than any other attire product. Seek the involvement of people who are integral to your marketing strategy, such as local models, fashionistas and journalists to get the word out after the show. If the event is successful, you can elect to hold normal shows in other big markets.

 

Customer Referral Incentive Program

Put together an incentive program that provides discounts or gifts of your discretion to encourage existing customers to refer their colleagues to buy your goods. You may inform your clients about the referral program after each purchase, though you may prompt inactive customers by steadily communicating via postal mail or email, taking care not to overwhelm them. This strategy makes your client base a sales force. Therefore, be sure you thank them within 24 hours of receiving the referral. Track referrals, especially those that earn rewards. Consider using online monitoring if your referrals are internet-based. Word of Mouth (WOM) is still one of the most powerful marketing tools out there, capitalise on it!

 

Get on Social Media

Leverage your presence on social networks to allow yourself access to an inexpensive, direct marketing platform to promote your shoe line and reach a potentially diverse customer base. Your social networking site is a more relaxed environment, and visitors are more likely to get in touch with your goods at a personal level instead of perceive your business as only advertising items available. Offer information that your readers will discover valuable and interesting by incorporating text-based content with graphics and videos related to your products, such as an article on how to make women’s pumps feel comfortable. This can generate quality online connections that read, share and discuss your shoes with their particular crowds, forcing repeat business and attracting new clients.

 

Sponsor Contests

People like winning things and competitions present such opportunities. Go beyond classic advertising and sponsor competitions to draw attention to products like your new range of women’s sneakers for example. As a strategy, the idea is to promote your brand and put your logo and name before the public rather than make money via a hard-sell campaign. For example, you may offer to host a local soccer game or athletics event for students, and give money and gift cards redeemable for purchasing kids shoes online as prizes. Set up highly visible poster displays that encourage your products throughout the event.

The Bullet-Proof Digital Marketing Strategy

It’s 2017, and the digital world is chaotic. Google receives 3.5 billion searches each day. Vine is dead, and Snapchat is now just SNAP. We are living in a multi-device world where a growing number of web searches are occurring on mobile devices, pushing the need for purpose build mobile websites among other needs. Digital FOMO is uncontrolled, and so tactics supersede strategy. And the latest US presidential elections demonstrated that utilising data (AKA polling) as a blunt tool is insecure.

 

Literature concerning the significance of a digital strategy is beginning to reach fever pitch as entrepreneurs prepare to devote over $100 billion on the digital industry by 2019, according to Forrester.

But, in the chaotic world of electronic marketing, it is tough to know the way to make and use a digital strategy so that it meets business needs and is manageable.

Though every organization will have to customise its approach to its own conditions, the following will be the foundations for building a lasting digital marketing strategy that is effective.

 

Digital Basics: Your Belief System

 

Brands need electronic principles as much as they want brand attributes. Begin by taking a look at the open source Digital Principles website in order to understand a few of the fundamentals, and then produce statements that align your brand to the way it ought to live and breathe on your electronic experiences. Doing so can help you explain to a larger organisation what job digital plays in building your brand and delivering on your business objectives.

 

Those principles become a lens through which you can make all electronic choices. For one client, we put forward an electronic principle which has been simply this: Make user-first digital choices rather than organisation-first decisions. That announcement transformed the way they thought about their content strategy, and it functioned perfectly with their customer-first mission.

 

Digital Ecosystem Map: Your Atlas

 

Create a visual map that shows which electronic channels you’re active in, who the primary and secondary customers are for each, what those users want from this station, what your objectives are, how you are going to measure success, and what the pathways are between stations. Tools like Lucid chart are amazing for making these records come to life.

 

Create your map by conducting research with customers, looking at opponents, reviewing any analytics data you have, and compiling all that together with your overall business plan. The ideal ecosystem maps are developed using a cross-functional team which includes information architects, digital strategists, content strategists, and analytics specialists.

 

Look at that map every day as you make decisions about how to invest money and deploy your group.

 

Data and Insights: Your Pathway to Action

 

You can gather all the data on the planet, but should you not have a mechanism for turning that information into insights, you may too collect no data in any way.

 

At a minimum, you should use Google Analytics for sites, but bear in mind that it’s raw data steps traffic and lacks the contextual information you will need to understand what is really going on. Qualitative data inputs are a crucial additional input. Savvy marketers will quantify social opinion using a tool like Sprout or Sysomos–combined with all the analytics tools that include company reports on social platforms. And remember email; it remains a strong weapon in your arsenal if you get it right and measure it well.

 

To turn data into insights, however, you will need a single customer view that joins data to user behaviour–best achieved by having a strong customer relationship management (CRM) tool or a reporting dashboard, such as Insightly or Salesforce, and a framework for understanding that information.

 

There isn’t a perfect means to aggregate social opinion, Google Analytics data, and customer information in an automated manner at this time, but devoting some time to consolidating these data streams on a regular basis will be time well spent. For to an insight after aligning your information, you need to…

 

  • Discard data which is not tied to company goals
  • Collect additional data needed
  • Prioritise data by company value
  • Search for meaningful patterns
  • Socialise the information with your team to create insights

 

Then you should execute, measure, and reassess–since digital is never finished

 

Content: Your Value

 

There is no doubt that users expect great content from brands. Now, more than ever, content is king, but articles strategy is emperor.

 

If you want to deliver on your business goals you will need a strong content plan function focused on two basic questions: what actions do I need users to take, and what’s my content version? Being informed isn’t an action. An action requires effort: a purchase, an email, a call, a dialogue, etc.

 

Keep in mind; writing content for websites isn’t the exact same thing as content strategy. You need both, and it is unlikely that the individual writing your articles is also guiding its own strategy. Your articles strategist is multilingual: he or she can speak to technologists, creatives, user experience professionals, and business users.

Governance and Socialisation: Your Rules of Engagement

 

Governance (how you make decisions) and socialisation (describing what you do) are crucial to making sure your digital strategy is perfect for your organization and crucial for your website solutions.

 

Governance has been written about widely already; check out among the many great resources out there to assist kick-start your procedure and determine what version is perfect for your organisation.

Once you have your governance model in place, the last step on your digital strategy is to interact it with your organisation and conduct training. Keep it high level for executives, and more in-depth for people who must deliver on the ground.

When to Hire a Business Coach

Running a company is a roller coaster, one day you are productive and things are looking great for your company, and the next, you feel like it has derailed and you’re failing. Tons of business owners go through this roller coaster, and several reach certain milestones during their company’s life when they think, I’m not sure where the company is heading.

 

Hiring a business coach will provide you with insights into how to run your company better, increase sales and improve your abilities as a CEO. In this guide, we will suggest five signals to indicate it may be time to hire a business coach.

 

 

You see no clear path ahead

 

This can apply to a lot of facets of your company. Do any of these cases seem like you?

  • You are lost when it comes to understanding your role as a CEO.
  • You don’t understand what your daily tasks should be.
  • The company’s direction changes multiple times within the course of many weeks.
  • You do not have a clear set of priorities or strategies written down.
  • You have seeked out top business advisors but still need some direction

CEOs, particularly of companies that they have built, are typically jacks of all trades and have had their hands in most areas of the business. They frequently have a hectic and urgent atmosphere about them, and that, when they take a step back to direct the business, can be a tough habit to break. Start-up CEOs will frequently find their time occupied with performing tasks that could easily be assigned to a lower-level employee; leadership consulting will help CEOs to understand their role in the business and which tasks they don’t need to be doing themselves.

 

A business coach can help you set your role and responsibilities as CEO. Writing out your responsibilities along with your business’ strategic goals can assist you to directly connect your tasks with the outcome you would like depending on the goals. A business coach can also help you give up the urge to do everything in the organization.

 

You’re overwhelmed

 

A clear sign you are overwhelmed is when you always wonder when the last time you had a holiday or went home on time was. If you are feeling this way, you want to ask yourself the hard question of whether the tasks you do on a daily basis are moving you towards your objective. More often than not, business owners find they are spending too much time on tasks that are not productive, despite the fact that they may seem productive in the present time.

 

Being overwhelmed can also cause feelings which you could not turn to anyone else in your business for replies. You may also start only using your ideas even when you know in the back of your head that somebody else may have a better idea.

 

A business coach will objectively examine your everyday activities and how you do them. From there, they could list which tasks should be delegated and how you can effectively carry out the tasks that will need to remain under your purview.

 

You need more personal liability

 

Perhaps you have written down your goals for yourself and your company, but you just cannot appear to meet them. Before you think “these goals are too lofty,” you need to ask yourself whether you are really pushing yourself to do whatever you can to meet those aims. Everyone knows it is all too easy to break a promise to yourself.

 

Instead of calling upon a partner or friend to keep you accountable to your company goals (and to risk damaging those connections), you need to enlist the support of a business coach to whom you’ll be accountable. Business coaching is not just useful for keeping accountability, but also for having the ability to check at your tasks professionally and inform you where you are losing time and energy.

 

You want to develop new skills

 

Whether you’re praised for your natural leadership abilities or understand you lack confidence when it comes to your ability to lead a business, everyone can find ways to improve themselves, and that’s the first rule of leadership. Having strong leadership abilities at the helm of this business is only going to improve your organisation’s culture and success.

 

Leadership doesn’t need to be — and should not be — the only skill you would like to develop as a company owner. To keep your company ahead of the ball, you may have to develop skills in negotiating, finance or a new technology.

 

When you’re searching for a business coach to help develop your new skills, doing your research will be important in finding the ideal match. If you are working on soft skills, like negotiation or leadership, you may wish to look for a coach you are comfortable opening up to and using a secure space with. When looking for a coach for a tricky skill, such as a new technology, you need to request testimonials from the trainer’s previous clients to determine how their skills enhanced with the support of that coach.

You’re in a rut

 

Have you been feeling indecisive about growing your company? Even with an ambitious entrepreneurial spirit, disrupting your operations can be an overwhelming decision that’s tough to make. Rather than falling into a rut, using a business coach can give you advice by brainstorming and implementing a strategic plan to successfully grow your business.

 

There is saying that basically says that nobody is smarter than everyone. With the support of an experienced business coach, you may gain new perspective and confidence in planning and executing strategies.

 

Conclusion

 

While there isn’t any definitive answer to when to hire a business coach, a best practice benchmarking method for understanding it’s time is when you aren’t sure where the business is going next. Just remember, every company owner is different, and everyone’s progression in having a business differs.

 

Research from the International Coach Federation has demonstrated that, of small business owners who have hired a business coach, 70 percent have seen improved work performance, 86 percent have seen a return on investment and an impressive 99 percent of entrepreneurs were happy that they made the choice to hire a business coach.

 

It is important to get help early and often as even superheroes do not do it alone. Everyone needs advice and cooperation to conquer the world.