Whether you are an established interior designer firm or you are just stepping into this business, there is always a scope of growth. So, what’s next for your firm? What can you do creative or something unique to make a mark of yours in the market? Let’s take a tour on how you can grow your business:
Marketing yourself in this business is the most vital aspect to make new contacts. Make sure you have updated business cards. Yes we are in the 21st century, but a piece of paper does a lot even in today’s time, never underestimate its power. Ensure that your card specifies what you specialise in, whether is coastal interior design or modern. And never hand over any out-dated cards, always update them when you need to. And make sure your email address is the most highlighted one because that’s how these cards work the most in your favour. This is a great excuse to keep in contact with your old or existing clients and to make new acquaintances.
It is always advantageous to keep refreshing your firm’s social media handles. Ensure you are continually uploading and posting about your interior styling services, with the permission of the company if you do work for somebody else. Make sure your presence can be felt on these networks! Update yourself and update your handles, and if you don’t have one then now it’s the time for you to create it- Facebook, Instagram, Snapchat, Twitter, LinkedIn and whatever you can get on, do it for the firm growth. Be consistent and clean in whatever you post.
Interior designers’ or any firm needs to have its website creating an impact on the market. The competition is high, so you need to catch up and give it out. Always have an updated digital portfolio! It would do no good to your firm if your website shows out-dated pictures and any blog that was years ago, what message would it send out to the visitors? And if your website isn’t working correctly, then it’s time you redo it. It’s an opportunity for you to re-invent its appearance and functionality. Team up with a web designer if you know then plan it out and do it.
The best advertising- Word of Mouth! Happy clients always share their experience with others, and they pass on to others who need it, and you get clicked in the market. Create groups or some meetings to share your work with the people; it’s always great to meet people in person and experience things.
Update your app
We all know how social media plays a significant role in creating awareness about anything and everything. Keep updating your WhatsApp and Facebook groups with your work, and if you are comfortable then give a tour of your work on a live video so that people can take a look of your work in real-time.
If you are newly establishing your firm, then it’s always a good idea to attend seminars that give you an insight into how the interior designer’s industry works. It gives you an idea of what you can do to do your firm work in your favour in all ways plus you can make contacts. Research about your competitors and understand what they do and how! Take point from them and then do your own thing in the way you can up from them and can create a buzz amongst other competitors. Improve your skills and give much better services than your competition and also that can match your client’s needs, never underestimate them.