When to Hire a Business Coach

Running a company is a roller coaster, one day you are productive and things are looking great for your company, and the next, you feel like it has derailed and you’re failing. Tons of business owners go through this roller coaster, and several reach certain milestones during their company’s life when they think, I’m not sure where the company is heading.

Hiring a business coach will provide you with insights into how to run your company better, increase sales and improve your abilities as a CEO. In this guide, we will suggest five signals to indicate it may be time to hire a business coach.

You see no clear path ahead

This can apply to a lot of facets of your company. Do any of these cases seem like you?

  • You are lost when it comes to understanding your role as a CEO.
  • You don’t understand what your daily tasks should be.
  • The company’s direction changes multiple times within the course of many weeks.
  • You do not have a clear set of priorities or strategies written down.
  • You have seeked out top business advisors but still need some direction

CEOs, particularly of companies that they have built, are typically jacks of all trades and have had their hands in most areas of the business. They frequently have a hectic and urgent atmosphere about them, and that, when they take a step back to direct the business, can be a tough habit to break. Start-up CEOs will frequently find their time occupied with performing tasks that could easily be assigned to a lower-level employee; leadership consulting will help CEOs to understand their role in the business and which tasks they don’t need to be doing themselves.

A business coach can help you set your role and responsibilities as CEO. Writing out your responsibilities along with your business’ strategic goals can assist you to directly connect your tasks with the outcome you would like depending on the goals. A business coach can also help you give up the urge to do everything in the organization.

You’re overwhelmed

A clear sign you are overwhelmed is when you always wonder when the last time you had a holiday or went home on time was. If you are feeling this way, you want to ask yourself the hard question of whether the tasks you do on a daily basis are moving you towards your objective. More often than not, business owners find they are spending too much time on tasks that are not productive, despite the fact that they may seem productive in the present time.

Being overwhelmed can also cause feelings which you could not turn to anyone else in your business for replies. You may also start only using your ideas even when you know in the back of your head that somebody else may have a better idea.

A business coach will objectively examine your everyday activities and how you do them. From there, they could list which tasks should be delegated and how you can effectively carry out the tasks that will need to remain under your purview.

You need more personal liability

Perhaps you have written down your goals for yourself and your company, but you just cannot appear to meet them. Before you think “these goals are too lofty,” you need to ask yourself whether you are really pushing yourself to do whatever you can to meet those aims. Everyone knows it is all too easy to break a promise to yourself.

Instead of calling upon a partner or friend to keep you accountable to your company goals (and to risk damaging those connections), you need to enlist the support of a business coach to whom you’ll be accountable. Business coaching is not just useful for keeping accountability, but also for having the ability to check at your tasks professionally and inform you where you are losing time and energy.

You want to develop new skills

Whether you’re praised for your natural leadership abilities or understand you lack confidence when it comes to your ability to lead a business, everyone can find ways to improve themselves, and that’s the first rule of leadership. Having strong leadership abilities at the helm of this business is only going to improve your organisation’s culture and success.

Leadership doesn’t need to be — and should not be — the only skill you would like to develop as a company owner. To keep your company ahead of the ball, you may have to develop skills in negotiating, finance or a new technology.

When you’re searching for a business coach to help develop your new skills, doing your research will be important in finding the ideal match. If you are working on soft skills, like negotiation or leadership, you may wish to look for a coach you are comfortable opening up to and using a secure space with. When looking for a coach for a tricky skill, such as a new technology, you need to request testimonials from the trainer’s previous clients to determine how their skills enhanced with the support of that coach.

You’re in a rut

Have you been feeling indecisive about growing your company? Even with an ambitious entrepreneurial spirit, disrupting your operations can be an overwhelming decision that’s tough to make. Rather than falling into a rut, using a business coach can give you advice by brainstorming and implementing a strategic plan to successfully grow your business.

There is saying that basically says that nobody is smarter than everyone. With the support of an experienced business coach, you may gain new perspective and confidence in planning and executing strategies.


While there isn’t any definitive answer to when to hire a business coach, a best practice benchmarking method for understanding it’s time is when you aren’t sure where the business is going next. Just remember, every company owner is different, and everyone’s progression in having a business differs.

Research from the International Coach Federation has demonstrated that, of small business owners who have hired a business coach, 70 percent have seen improved work performance, 86 percent have seen a return on investment and an impressive 99 percent of entrepreneurs were happy that they made the choice to hire a business coach.

It is important to get help early and often as even superheroes do not do it alone. Everyone needs advice and cooperation to conquer the world.