Importance of Branding in Marketing

A lot of confusion exists around branding, you will find numerous definitions, so what exactly branding? Decades past branding has been defined as a title, slogan, sign, logo or design, or a combination of those elements that identify services or products of a corporation. The brand has been identified of those components that differentiated the products from other players in the market.

Now the brand is a little more complicated, but even more important in the present world of promotion. It is the image and feeling that a customer has when they discover or think of your business name, service or merchandise. That being said the term ‘brand’ is an ever-changing concept and evolves together with the behaviour of customers. I think about it because the psychological picture of that you as a business represents to customers, it is affected by the components, words, and imagination which encircle it.

What Should a Brand Do?

Branding is not just about getting your target customers to choose your product instead of competitors but about getting your prospects to see you as the only provider of an answer for their problem or desire.

The goals a fantastic brand will include:

  • Concisely provides the message
  • Confirms your authenticity
  • Emotionally integrates customers with your products
  • Motivates the purchaser to purchase
  • Creates User Loyalty

Branding and Knowing Your Client:

To succeed in branding, you must understand the demands and needs of your customers and prospects. It’s accomplished by incorporating your brand strategies by your business at each stage of contact. Think of branding as the reflection of that you are as a business or company and what you provide. As customers start to identify with you, your brand will reside inside the hearts and minds of consumers, customers, and prospects. It’s the sum of the total of the experiences and senses, a few of which you are able to affect, and a few you can’t.

The Value of Branding:

A recognisable brand is important due to the intensifying battle to customers. Take time to conduct brand building and ensure you investigate and refine to ensure it is highly competitive. Your brand is almost a promise to your customers, a promise about the quality and standard of the product to be delivered.

Your brand is a foundational part of your advertising communication and you don’t want to be without one. Brand Acts as a guide to knowing the purpose of company objectives. It allows you to align with a marketing strategy with these goals and meet the overarching strategy.

The efficacy of manufacturer does not only happen before the buy, but it is also about the lifespan of this brand of their experience that it provides a customer. Did the service or product function as anticipated? Was the quality as great or as better than promised? How was the service encounter? If you’re able to get positive responses to those queries, you have established a loyal client.

Brand not only generates loyal clients, but it generates Loyal workers. Brand gives them something to believe in, something to stand behind. It helps them understand the goal of the business or the small business.

A Basic Checklist to Assess Your Brand:
Branding may be confusing, so just how can you know if your brand is powerful enough to supply you with the inner and external value which you have to have in your promotion?

  • Does your brand relate to your target audience?
  • Can your brand talk about the uniqueness of everything you offer and why it is essential?
  • Does this reflect the brand guarantee which you’re making to who you’re targeting and to your inner audience?
  • Does your manufacturer reflect the values which you need to represent as an individual client?

Allow these questions serve as a principle in the development of your own brand. If the answers aren’t clear may want to turn to a brand marketing professional for help.


How to Begin a Wedding Photography Business

So you’re a photographer and not just any sort of photographer you are a wedding photographer. You have chosen a profession which will require a variety of skill sets, not the least of which is your ability to produce a terrific picture. But there’s a lot more to running a successful business than just having a service to provide. Lots of individuals have had a terrific idea or a unique talent but have never been able to capitalize on that talent. This article is meant to assist you in reaching your dream of working on your own, offering a special service to deserving clients, and doing it all efficiently.


The Actual Price of Wedding Photography Business


First and foremost, let us get the essentials out of the way. If you are going into business as a wedding photographer there are certain items you’re going to need to have at a minimum. Some photographers have done without some of these things but to be honest I would not suggest it. These are just the basics to get you started. You can grow your equipment inventory in the future. Here are the essentials you absolutely need:


  • A custom website design (using a secure gallery for clients) and email
  • Marketing plan
  • Photography gear and home office
  • A second photographer
  • Taxes, insurance, business license and bank accounts


What Is Not Listed


You’ll notice I did not list photographic ability. In regards to your ability as a wedding photographer I am assuming you have already looked at your capacity from an objective standpoint and decided that you’ve got something unique that others may wish to pay for. In case you have completed this you’ll also need to be certain that you are able to handle the responsibility connected with wedding photography. This is a very special day in a couple’s life so you need to be certain you have the ability to accept the immense responsibility of capturing every moment of the day. If you have both of these items then it is on to studying the other facets that constitute a business owner’s skill set, such as attention to detail, client centric thinking, and patience.


The Devil’s in the Details


Details can make or break a wedding photography company. This is important to realize up front. If you don’t listen to those details it is easy to falter. As a photographer you will need to look closely at the details of the wedding. Equally important is that you will need to concentrate on the facts of the enterprise. These details include the wording in the wedding, the promises you make to your customers, your ability to keep track of the various weddings you may have at any particular time. This leads us into the upcoming important part, being customer centric.

The Customer’s Always Right


There’s a reason that companies spend so much money on things like business coaching figuring out ways to make customers happy, since it is easier and cheaper to keep a customer than to find a new one. The same is true with all the wedding photography biz. If you learn how to make your clients happy you will get repeat business, referrals, and a much better reputation in your community. There’s absolutely no secret to making your clients content. Here are some simple things to remember:


Always deliver what you promise — if you say it takes two months to edit their photographs it should not take two and a half months


  • Be quick about your answers — Wedding photographers are notorious about not responding to emails and calls, set yourself apart by responding to all queries within 24 hours in the max
  • Be courteous, friendly, knowledgeable, and helpful before, during, and after the marriage.
  • Always keep in your thoughts that this is someone’s special day — Once you’ve edited your 30th wedding and you’re looking at your 600th image in that wedding recall that while this is a job to you, it’s somebody’s wedding day
  • Do not be on time, be early — Being early to weddings, meetings, and events will permit you to prepare yourself for those occasions. It also has the added benefit of making you look more professional
  • Dress appropriately — natural or black colours are always a great choice for photographers. Dressing business casual for many weddings will be adequate but always check with the few if in doubt.


Patience is a Virtue


Bear in mind that your photographic skill did not happen spontaneously and thus don’t expect that your company will flourish overnight. It takes work to produce a business successfully and even given all the appropriate ingredients it might fail. Even if it fails, learn from your mistakes, try again, and try and try and try. Never give up on something as important for you as chasing your dream. In case you must work a day job during the week when getting your company of the floor then so be it. In case you must understand how to design custom craft websites merely to put up your own site, so be it. In case you must shoot weddings for free to build up a portfolio then so be it. Just don’t quit.

How do I know all this?


I’ve built my business from the ground up with no assistance from anybody else. I started by shooting weddings for free for friends and relatives. My first cameras were consumer grade digital rebels. I have updated everything along the way as I could afford it. I trained with a local wedding photographer and have always been into photography, web design and promotion. With these abilities I created a good business which exceeds my clients’ expectations, remains profitable, and enables me to live comfortably centered only my own abilities. I have had failures along the way but have heard from them and have become one of the best Pensacola wedding photographers.

Photography Equipment and Your Home Office


Preparing a wedding photography company entails you have the suitable equipment to get the job done, on location and at home. But it does not mean you need to go into debt to get it done. I have seen photographers purchase brand new top of the line equipment spending over 10 grand only to discover they were not able to get any work. I’ve also seen people go into industrial property leasing for their business without any guaranteed clients. I began working out of my home with two Rebel EOS cameras and a few reasonably priced lenses. The truth is you might already have these or better. I will go over briefly some things you will need merely to begin. I am not going to pay top of the line products, only the minimums. You can update as you go along. In my business I have moved on to Canon 5d’s, Canon L series lenses and the whole shebang, but it did not happen overnight. While the gear might be similar to other kinds of photography one significant distinction is the amount of backup items a wedding photographer must have.



The main lesson I can not stress enough is to have copies of all; backup cameras back up lenses back up computers back up pictures backup memory cards, back up everything. Because while you may never need any of these, the one time you do not have a backup camera, your camera will lock up and you’ll have just cost a bride and groom their pictures. Despite photographer’s insurance at this time you would be hard pressed to justify the failure to the insurance provider, and of course the wedding couple. I have had memory cards break, hard drives dropped, cameras lock up, pictures deleted, and computers crash. Fortunately I heeded the advice of wedding photographers and had copies in place. So in closing, backup, backup, backup!

Photography Equipment


If I had been posting in a forum I would get flamed for telling you this next piece. When starting off do not go out and get the top end camera equipment. There are three unique categories camera equipment falls into. Client (average joe), pro-sumer (enthusiastic amateurs) and expert (for men and women who do this for a living). The issue is when you start off in wedding photography you are not doing this for a living yet. You’re attempting to do this for a living. So live within your means and buy equipment that will work for your budget.


I began with Rebel EOS XT cameras and while I would not want to return to using them I see nothing wrong with them. Cut your teeth learning on a Rebel EOS and you will be that much better when you can afford a 5D. When it comes to lenses there are plenty of alternatives, but if you are on a budget most Canon lenses will not be in your price range and that is ok. There are other lens manufacturers out there that put out quality products. I also only set a workhorse lens and 1 fixed lens. I am not going to enter the telephoto lens market because in my view they are not a requirement. I didn’t get one for a year before I could afford the Canon 70-200 IS L series lens. I am also only listing Canon equipment but if you are a Nikon fan then go for it. Here’s a listing of some vital items, recall double everything you see here and backup, backup, backup.


  • EOS Rebel XTI or XS without the kit, the lens in the kit is not worth the money
  • Sigma 24-70mm F 2.8 EX Dg lens, less than half of the price of its Canon counterpart and to be honest I use it as my workhorse lens. I would be hard pressed to cover over double for the small gain in quality that you would get for the Canon 24-70 L series lens. There’s also the Tamron SP AF 28-75mm f/2.8 XR Di LD lens that’s close in quality to the Sigma and a bit more affordable. I used it for awhile and now it’s my backup lens.
  • Canon EF 50mm f/1.8, very cheap and good for low lighting. But it’s fixed so if you have not taken with one before recall, there’s absolutely not any zoom, your toes are the zoom.
  • 4 GB memory cards, as many as you are able. Whatever some might tell you, the brand does not matter. I have had the very expensive ones fail and some of the least expensive ones are still going strong, backup often and alter your cards often. Do not buy larger than 4 gigs or you will be tempted to put plenty of the wedding on a single card, BAD IDEA.
  • Canon 430ex II flash. You could go with a more affordable flash, but to be honest I would not. Lighting in receptions requires at least the power of a 430ex II flash. Your backup can be a Sigma or something similar. Later on update to the 580’s.
  • Tripod and Monopod. You might not like shooting them but in low light conditions that they can help limit camera shake and help to sharpen your own pictures.
  • Camera Bags.
  • Backup batteries for you camera and flash (as many as possible)


Office Equipment

Your office requires as many backups as your equipment does. I am not going to go into specifics about chips and such, because they change too frequently. Needless to say you will require a computer that could handle Photoshop or whatever graphics program you’re using. I’d say you will need another computer if yours crashes but in the event that you can not afford that you will at least need to have the ability to access another PC if yours expires. You’ll require a large quantity of hard disk space inside the PC/Mac and in a minimum one external hard disk with a great quantity of space. If you can’t manage an external hard disk then you will want to backup everything to USB.


After every wedding you should backup all of your pictures on the computer’s hard disk and another external hard disk or USB. Then whatever you do don’t leave your external drive or USBs at precisely the identical location. I keep mine in a close friend’s home. In case your home burns down your clients will only care if they get their pictures or not. There are plenty of different things for your office which you can purchase for your own wedding photography business but this should cover the essentials, just remember that strip retail investments are expensive and not necessary until you can pay for it with clients payment.


Marketing Yourself


You have your portfolio on the internet and your waiting for the first telephone or email and get nothing. Where do you go from here? Have no fear, Google is here. Without a well defined marketing plan you won’t see many returns from the online digital strategy. There are many pitfalls along the way to a fantastic marketing plan including wasted time, money, and increased frustration. It has taken me a while to figure it out but I have learned a lot about getting the most from Google. I am on the first page in my neighborhood area in many searches.


When it comes to advertising, as a new photographer stay away out of print. What I mean to say is stay away from advertising off the web. Print sales copywriting has very low yields initially unless you’re in a rural area where internet use is at a minimum. The two primary regions of internet marketing are paid for buttocks and advertising marketing. They work well individually and collectively. Both also require excellent SEO (Search Engine Optimization).

Big Bad SEO


So here is the lowdown on SEO, it means making your site easier to find for search engines. Additionally, it means making certain it’s pulled up under searches which are relevant. You wouldn’t want someone trying to find an interior designer in Sydney to encounter your wedding photography website. There’s lots to SEO, but here are a few fundamentals.


The use of keyword phrases in your content is the principal way to be SEO compliant. Essentially, you will want to incorporate keyword phrases in your html code and throughout the text from your website in order to obtain the complete advantage of the keywords, you can ask a trusted business advisor for a good SEO company to help you do this. There are thousands of websites out there that teach you the intricacies of key words and how to put them in. I joined a website for a few months for $40 per month and studied hard before I realised what I could out of it. Then I cancelled my membership. I suggest checking out affiliate marketing websites. They’re geared toward making money online, but to be fair they have a great deal of good info on the best way to have your website up to snuff with regards to SEO.


Below are some of the fundamentals, a business coach will help you nail this, but this will get you over the line. First, think like a customer. What do they search for? Then consider the buying procedure. A customer looking for “wedding photographer” is not prepared to receive a photographer yet; they are only looking at examples. So don’t waste your time with these keywords. You will want to include your keywords in your title, header, and throughout your website. Open my website, once you have the website on your browser, have to see, then view source code. You will notice I have included lots of keywords. I use these keywords in my paid for advertisements and in my bum advertising.

Paid For Promotion


Paid for advertising gets your site out to the hunting populace without delay, but it will cost money. When it comes to paid for advertisements for your wedding photography business, the principal players in the sport are Google, Yahoo, and Bing. To be entirely honest, Google is the only one you should worry about at the moment. Google’s market share of the internet searches comprises over 75% of the whole sector. Yahoo, Bing and many others make up the difference. I have tried advertising with Yahoo and Bing and to be honest I can not say I was impressed with the outcomes or the advertising procedures.


Your keywords will be important here too. You will use them to your advertising and in developing a campaign. You will set a daily budget that you don’t wish to go over. Just be cautious, 5 dollars a day does not seem like much, but it quickly adds up. Never invest more than you are able to afford and remember this is no guarantee that you will receive clients, it simply places your link in front of their face. There are loads of websites detailing how to set up your advertising. The affiliate advertising sites are great places to go to learn the intricacies of advertising with Google.

Bum Marketing


Bum advertising is the poor man’s advertising. It does not cost any money but takes some time to get your website in front of people looking. Fundamentally you may use a strategy of writing articles, blogs, and on forums to get more links return to your website. If you do it correctly it will raise your ranking within Google’s organic search results and can be one of the most cost effective solutions for your business.


A note of warning, if you live in a major metropolitan area such as New York, or San Francisco you might not gain from doing this because of the high degree of competition. Then again, when you have only time to write posts all day long it can work well for you regardless of where you are located. It is dependent upon how specific your keywords are and how well you have defined your niche market. You can find out info about it by performing searches or once more by using the affiliate websites found online.


Above all, before you begin there are a few important things to know. First, you can not simply post in any forum. It has to be very relevant to your subject matter. Wedding forums are great, photography forums work also. Second, do not just post gibberish. Post significant content that helps people out. Just be certain that you include your keywords such as best wedding photographer within the content. You can usually include a link back to your website inside your signature or inside your own text. If you’re permitted to post a link in your text back to your own website do not just use a link such as “here” use your keywords. It matters to the search engines doing the indexing. Last, do not quit. I have been doing bum marketing along with paid promotion for years and I don’t stop. If you would like to stay on top you’ve got to be vigilant.

The Wedding Photographer’s Geico


When I first began as a wedding photographer I had no idea that I needed insurance. I backed up all of my camera equipment, pictures, workstations, and even had a backup photographer so why would I want to. The thing is, it is for all the things you can not plan for. There are two key types you will need to be worried about, liability and malpractice. One covers your back in case you somehow fail in your usual responsibilities and are sued. The other covers you if you injure someone at work and covers your equipment in case it’s damaged. Both are covered through PPA that are honest is a terrific community for photographers.

Death and Taxes


A whole lot of wedding photographers and home based businesses don’t pay taxes. This doesn’t make it ok for an additional person to never pay taxes. If you’re caught the penalties and fines can be extremely stiff. Do the right thing and pay your taxes. Simply put aside a given amount for every wedding into a savings account specifically for your taxes.


You’ll be surprised by the amount of legitimate tax write offs a small home based company has. If you use a certain percentage of your house as a home office then part of your rent and utilities have the ability to be written off. Purchases for your company such as decoration and design for staging and props, travel costs, meals at customer meetings, and so forth are tax deductible under most conditions.


Read up on it and locate a certified CPA to assist you. It is not as bad as most people make it out to be. In the majority of cases most small businesses aren’t considered profitable for the first two or three years anyway so that you will most likely not end up owing much, but even if you do it is your duty to pay those taxes. How else could our government be able to work?



A business license may or might not be required locally. It has been awhile since I got mine but I remember thinking it was going to be a hassle. To tell the truth it was extremely simple and even simpler to renew it annually. Additionally, it is extremely cheap in many areas and provides certain credence to your company in the eyes of customers.


Equally important to your budding company is where you are going to put your hard earned cash. Sure you are going to pay bills with it and can go with no account, but what do you do the first time someone writes a check to your business name Consider getting that cashed at a bank. So once you get your business license you can and should register to get a business checking account. Any money that comes into your company should come in there. As soon as you’ve paid your company expenses and put aside money for taxes then choose what you require for your personal life. Don’t forget to also save up for that fancy new lens you have had your eye on.


Tips on Product Growth

Getting your product on the shelves and main product displays of big retailers and supermarkets may afford brand vulnerability and your profile, as this most wanted market is usually hard to get into. But in a very crowded and competitive area, not everybody can make it on the supermarket shelves – however some can. Even though it may be hard at first to reach the major supermarket chains, we have listed a few tips and tricks below to help you reach your goal.

  • Never hesitate to request advice: we have found it extremely useful and have found that people love giving it. We have tended to go to people “older and wiser”, and each conversation has taught us something. In our early days we were able to talk to one of the founders of Green & Blacks chocolate and they gave us some valuable advice.
  • Get folks tasting your products: trade fairs are a wonderful opportunity to network with buyers. It was in a trade event that we met our first client, cafe chain EAT, who asked us to make pies for their own chain. It is important to get your samples place on and get yourself out there, meeting the important decision-makers, and to network with business professionals in your field.
  • Do anything it takes to find face-time with the buyers: I can not stress enough the importance of fulfilling a purchaser in person. This is not always simple but will make a real difference to your odds of success. You will have to be creative, resourceful and persistent — but it is worth it.
  • What is in it for them? Have a picture in mind of the end customer who will be purchasing your product, and ask yourself how will they add value for the merchant. The buyer will want to know that you are bringing new clients in and raising the standard of their offer, as opposed to replicating what they are doing — or even worse, taking business from among their current products.
  • Presenting an idea is not good enough: do not underestimate the ability of showing a merchant a finished product, with complete branding and packaging down to the tiniest details. This will immediately convey the touch and feel of what you are selling, and make it easier for the buyer to say “yes” on the spot.
  • Research the technical details: large retailers are strict in their focus on health, distribution and manufacturing criteria, so you’ll have to be strict also. Decide early on whether you want to keep production in-house, and how you are planning to distribute. You’ll have to fall in with their processes, as opposed to the other way around.
  • Stick to your values and your vision: even if producing on a massive scale (we have 190,000 products coming from our commercial kitchen each week), we stand by our handmade fundamentals, using ingredients as you’d use at home, baking in smallish batches and holding tastings throughout the day to guarantee quality control.

Making the move from a small home business, to grocery wire work displays can be rough, but no matter your retail trip, provided you have passion and belief in your product, it may just work for you. The best days in the workplace are those when I have that clear vision of who we are, and where we are going in the forefront of my thoughts. Remember to try your hardest, and do not give up when in this competitive field! Always remember your end goal, and do not forget that this journey is all for your amazing product.


Instagram Marketing Tactics for Basketball Teams

Instagram is quickly increasing in popularity and a lot of brands are leaping to the Instagram train in the hopes of reaching new audiences and developing their fan base. Sports and physical fitness brands do extremely well on this exceptionally visual stage so there’s absolutely no explanation as to why your basketball team should not take advantage of Instagram.

In this informative article, we’ll highlight 8 powerful marketing approaches your basketball team can begin implementing on Instagram immediately to connect with your audience and increase your own fans.

1. Utilize Hashtags

Among the very important, if not the most crucial, would be to utilise hashtags with each post. Hashtags allow your content to be discovered and noticed by other users so you’ve got to be tactical together. Instagram permits around 30 hashtags for every individual article, however, remember that you don’t need to use all these to observe a heightened participation.

Most brands use between 11-20 hashtags that correlate for their market. Using hashtags that are relevant to basketball must be a given, however, you should not dismiss more overall hashtags that are related to sports or other businesses.

Think about creating your own branded hashtag that will foster a feeling of community and may be utilised in many various ways.

2. Use Contests and Giveaways

Hold a competition or a giveaway in your Instagram accounts to create awareness for your own basketball team. Utilize your branded hashtag to market it and encourage your customers to post photographs together with your hashtag included being able to win a prize. After that, you can choose 5 of their greatest photos and allow your fans choose the winner by liking their preferred photograph or you might reach out to basketball influencers on Instagram and have them act as judges and choose the winner.

So far as the prize goes, it could be anything from a couple of tickets to another game or some basketball jerseys from the team. You might even invite the winner to spend a day with your staff or take part in your own training.

3. Interact with Influencers

You might not be as well-known as the Chicago Bulls but that is no reason to shy away from the influencers from the basketball court. There are loads of basketball influencers with smaller crowds but very large participation rates who can nevertheless help you develop. Besides assisting you to market your staff on Instagram, you can and should set a connection together on other social networking platforms for greatest effects.

4. Favour your Biggest Fans

Nothing fosters a feeling of community better than creating your Fans feel unique. Think about picking among your followers who enjoy opinions about your photos on a regular basis and inquire if they’d be prepared to discuss some information about why they’re supporting your group. Utilise their response in a photograph caption (with their consent, naturally) and label them once you place the picture on Instagram.

5. Use a Mix of Photos and Videos

Instagram permits you to post 60-second movies that you can use to your benefit. You’re able to share a unique message prior to your match or maybe to highlight that winning shooter and communicate the air from the match itself. Utilising videos will break the bore of nothing but pictures. So mix it up with a cool shot of the team basketball hoodies and a video of the pre-game speech.

6. Boost Your Partners

It is no secret that NBA teams tend to be partnering with major name brands such as Nike and Toyota. It is possible to do the exact same to your basketball team by partnering with local companies and encouraging them in your own Instagram account. Do not forget to mention them in the caption. As a result, you may expose your team to a completely different audience when demonstrating support for your regional community too.

7. Quality Over Quantity

While You May Be tempted to post multiple times per day in the hopes of developing your accounts quickly, concentrate on submitting quality pictures instead of quantity. You should avoid posting fuzzy and out-of-focus photographs solely for the sake of posting something on Instagram. Your viewers will probably be thankful and you’ll come off as an expert staff which cares about their picture.


As soon as you’ve narrowed your Instagram advertising plan, keep in mind you need to keep consistent to receive the best outcomes. Including posting videos or photos on a regular basis, engaging with your own fans, and responding to their opinions in addition to enjoying their photographs and leaving opinions not just on your lovers’ accounts however on influencers’ account too.

Instagram is a terrific visual platform which Has a large user base and lets you flaunt your best game moments using both photographs and videos.

Do You Need Business Stationary?

When starting a business or seeking to improve the profits of an existing one, there are lots of things that you will have to consider. You may conduct polls to get a feel for what your customers do and do not like. You may attempt to get air time on the radio or television to promote your business. You may hold intense earnings or incorporate a new item to further promote your business. As all of these are nice and helpful ideas, it is important not to forget about the value of branded stationary.

Importance of Branding on Stationary

Assessing your name or logo on static is vitally important to your business. It is what divides the more detail orientated businesses from the individuals who overlook the minor elements of the company. It is a small thing that could boost your company in a way in which you would not think. With easy access to the internet, television, and the other types of technology, branded static is one aspect of marketing that many small business owners neglect to include in their plans. However, any place your name or logo can be viewed means another possible customer or client.

What Types of Stationary to Use

Your initial reaction might be that your company is not one that uses a good deal of stationary. It is likely that you use a good deal more paper goods than you originally believed. You will surely need business cards with your name or logo on them and a unique print design so clients can remember you easy. Keep them on you at all times to hand out to prospective customers whenever appropriate. Put a few in all orders and packs at the off chance that they provide one or two to friends.

Go beyond business cards however. Have some normal paper along with your formal letterhead on it for whenever you will need to do some special printing. Have free slips with your information printed on it, possibly with a voucher attached. Throw one or two into each customer’s order. Have your name or logo printed on pencils or pens that you give out for free. You may even have magnets composed so that your client will throw it in their own fridge and always be reminded of you every time they use it.

The Added Benefits

There are numerous advantages to having stationary printed with your logo or name on them. The most obvious is the fact that it acts as constant marketing. Every time the client uses that pen or appears at the newspaper or slips something beneath that magnet, they’ll think of you and your company. This goes beyond just the person who you will be committing it to. Friends may borrow the pencil or see the newspaper. Customers may advise you to their friends and hand them one of the company cards that you gave them. A stranger might even encounter the printed stationary that has been left behind by somebody else. Using stationary with your information printed strengthens the word of mouth recommendation for your business too.

Choosing the Appropriate Printing Company

When you opt to have the stationary printed up, it is important to be certain that you are deciding on the best printing company. Not all printing areas cater to companies. Some printing companies are used for printing up little items for casual use, and some printing companies are more economical because they don’t offer you the highest quality. You want to be certain that the company that you choose offers the highest quality printing without putting you within your budget. People can tell when something is actually cheaply printed depending on the paper or appearance of the ink. You need to give a fantastic first impression, and the perfect printing company can help you do that. Request samples and which sort of guarantee they offer prior to making any enormous investment.

Trade Shows as a Way to Market Your Own Trade

Promoting a Company at trade shows and exhibitions

Trade shows and exhibitions may be a great way to put your home extension business out there showcasing the services and products you offer. They are also an excellent way to network with other business members and increase your own client base.

A trade show is an occasion where products and services in a particular industry are displayed and shown to other companies. An exhibition is generally the same, except the audience is generally the general people not just other businesses in the industry.

Trade shows and exhibitions could be helpful advertising tools for specialist tradies; although, not all companies gain from them. Consider your company scenario and do your homework before becoming involved with trade shows and exhibitions.

This article describes how to become involved with trade shows and exhibits, exactly what the advantages and dangers are, and also just how to get the most by attending and exhibiting your business.

Advantages and Dangers of trade shows and exhibitions

Think about the advantages and risks to your company when deciding whether to exhibit your service or product. These can differ from business to business, there may be a whole lot to benefit by promoting your goods in person within another environment to what you would be used to.


Trade shows are usually targeted in an industry and individuals interested or involved in that business, for example domestic plumbing services. Exhibiting at a trade show can be an excellent way to promote to a target audience and generate a new level of recognition for your business.

Exhibitions are available to both large and varied type of audiences (normally the general public). This offers you a platform to advertise your product or service to a wider group which could have little if any knowledge of your services and products potentially expanding your target market.

Based upon your type of business, product and market testing could be performed in trade shows and exhibitions to acquire business or standard view regarding what you are offering.

Being involved in a trade show or exhibition can increase your opportunities to branch out to business-to-business trading and generate a customer database from the traffic received at your display booth.


It is also important to make sure that you’ve thoroughly researched attending a trade show or exhibit, and in the case that you have a company adviser, talk about it together. There are risks involved and you have to know about these risks in the planning phases:

  • Trade shows require at least a day and more of your time.
  • Travelling to trade shows could be pricey.
  • Displaying in a trade show may also be pricey.
  • There will most likely be a lot of competition at the trade shows as it is businesses from the same industry type as you.

Picking the incorrect trade show to exhibit your own businesses service or products could lead to displaying to the wrong crowd, displaying house extension services at an arts and crafts exhibition would not be appropriate but at a construction or interior design exhibition it would. Poor promotion can signify that the expenses of attending the trade show outweigh any profit you gain.

Deciding to attend

You may find attending trade shows is rewarding for those who have:

  • Sufficient funds to pay for display, attendance and other related costs
  • Exercised just how many prospects and customers you will want to obtain to create a return on your investment
  • Seen a trade show where you are considering exhibiting and you’re convinced that an acceptable number of contacts attend
  • Have a way to catch people’s attention
  • Adequate product literature.


Planning for trade shows and Displays

Promoting your business at trade shows and exhibitions can be a rewarding experience for small business owners seeking to advertise their services and products to a wider market such as a small commercial plumbing business. But without careful research and planning, these events could be a waste of both time and money.

Research forthcoming events

Before you choose to have a display at a trade show or exhibition, you will first have to do some research. Search the web for upcoming trade shows that are related to your business and industry. Your business association can notify you regarding future events and if your individual company may benefit from these.

Attend other trade shows and exhibits

A great approach in choosing whether a trade show is your ideal promotional tool for the company is to attend trade shows that are related to your business. This will offer you a firsthand view of the amount of participation and the forms of people attending those events. It is going to also offer you an opportunity to ask questions to other business owners and discover what works and what does not.

Research your audience

Research your customer base to discover the perfect way to showcase your services and products. Your display should serve your customers’ requirements and expectations. These can differ for business pros and the general public such as from domestic to commercial construction.

Get some quotes from visual screen businesses. They can assist with the design of your display stall, which makes it stand out for both current and potential clients. Also think of what you would like to convey about your business. Write down the important points about your company and practice saying them out loud.

Using Cryptocurrency in Marketing

Even though the technology is relatively fresh, cryptocurrency is currently making waves in numerous businesses. Specifically, there are people who believe that it is going to alter the face of marketing and finance forever.

Despite its relative infancy, cryptocurrency has already impacted the advertising world fairly considerably, even as specialists work to comprehend the dangers and benefits involved. Below are a few reasons why you need to be paying attention to cryptocurrency, in addition to a few explanations of this revolutionary technology, to get you started on mastering it.

First off, what is cryptocurrency?

Cryptocurrency is a blockchain technology, the technology that Bitcoin along with other dispersed ledger systems are predicated on. Fundamentally a massive ledger of transactions, blockchain is an open and common database which works in a decentralized system format. It helps users to move and add information to it anonymously, without any safety compromises.

To put it differently, cryptocurrency, such as Bitcoin, is an anonymous monetary system which employs blockchain technologies to function. Rather than using a charge card to pay for a product on the internet, users may utilize Bitcoin or a different kind of cryptocurrency. It is becoming pretty popular, in November 2016, the market capitalization of both Bitcoin along with other cryptocurrencies attained $13.8 billion.

It is important to keep in mind that lots of applications of cryptocurrency in advertisements are still a couple of years away, since there isn’t much happening in this area just yet. But, there is no harm in being ahead of the trend. The Bitcoin exchange rate is constantly fluctuating so keeping your eye on the trends is crucial to be ahead of the game.

Cryptocurrency can make it harder to get consumer information.

Using cryptocurrency may make it more challenging for marketers to gather the sort of data on customers that often informs advertisement strategies. In this respect, 86 percent of net users have attempted to eliminate or reduce their electronic footprint on the web; and cryptocurrency can make this simpler than ever, since it is going to deplete the quantity of consumer information available

Presently, it is rather simple to collect enormous quantities of information on prospective clients to pull leads. This is mainly because the system you use, such as Facebook or even Google, owns the information and sells it to you. Marketers can use this information to work out audience sections, test which ads work better than others, forecast customer behaviour and much more.

With cryptocurrency, lots of buyer and leads information will get anonymous, encrypted and secure, which makes it hard for businesses to figure out who purchased what, and how customers are reacting to advertising strategies. People are going to be in more control over their private information, which might make it almost impossible for businesses to collect it and create marketing strategies around it.

For all these reasons, marketers will need to begin figuring out new ways to gather information to advise their plans, should they wish to stay informed about consumer needs and wants. In the gaming world, cryptocurrency is making its mark in the gaming industry with game testing and paid promotion.

Customer care and data may be more expensive.

One way marketers can navigate the possible absence of customer information is by simply paying users upfront for their private information, to be permitted to promote to them online, rather than paying the programs they use.

Considering that the blockchain technology supporting cryptocurrency implies that no one entity can control or own networks, users are going to be responsible for Cryptocurrency itself further complicating the matter, as companies eventually will be not able to tell who purchased what service or product. Businesses may need to go straight to the users to promote to them, rather than the platforms such as Facebook or even Instagram.

As an example, new social networking platforms and Steem (that has over 30,000 present user account and is rising) enables marketers to interact with customers for the chance to find gain their private details which would otherwise be inaccessible as a result of cryptocurrency. Businesses must do the legwork to reach out to customers, and the costumers can then determine if they wish to engage.

The tricky part here is that the ordinary customer will need more compensation for their buying and other information than a platform may charge for the exact same data today. The plus side, however, is that when the customers let you get their information, that individual is more inclined to be interested in your brand.

Final ideas

We are aware that talks on cryptocurrency demand a great deal of hypotheticals, mainly since we do not yet fully understand what it is going to do to promotional methods.

But, although cryptocurrency might not influence your own company promoting model, it is a powerful representation of where electronic trends are going in the coming years. Even if the changes are not as dramatic as today thought, it is a great idea to prepare. Businesses such as it consulting services in Melbourne or in Syndey or wherever in the world are just an example of those using cryptocurrency in today’s day.

The Importance of Good Web Design

The role of your website

In a world where people remain online for most of the day, a normal website just does not cut it. Based on the product, up to 83 percent of customers visit a business’s or service provider’s site before making a purchase. And as an increasing number of consumers make choices based on their internet experience, the look, usability, and accessibility of your site is more important than ever, especially if you’re in a competitive industry.

Having a good understanding of your site’s function can greatly benefit your company. Consider it as an extension of your sales staff. In precisely the same manner that you would not send out a dishevelled salesman to represent your organisation, neither would you send out an unremarkable site to the consumer who’s specifically looking for your service or product.

Working on a site is the perfect time to take into account the rest of your branding as well — message, colour palette, and logo design. The worst thing you can do is invest in a well-built, cellular friendly site, rather than have the correct design elements to make the site stand out visually.

Evaluating your site

We mentioned earlier that your site is an extension of your team, and just like you formally evaluate your staff on a yearly basis, you should do something similar for your website. Recommendations vary, but most agree that every 2-3 years you should think about upgrading the design of your site. Nevertheless, you also need to be making tweaks to the site throughout the year — provide new information, update pictures, and include any new products, services, or staff members — that is easy, routine maintenance.

Here are a few things to consider when evaluating your site:

  • Have you added any products or services?
  • Has your target market shifted — enlarged or tightened?
  • Have your competitors made new sites or branding which is more powerful than yours?
  • How can you rank on search engines for the products or services you provide?
  • Is your site mobile and tablet combatable?
  • Is the overall design current and fresh?
  • Is it effortless for you to make tiny adjustments to your website?

If you answered yes to only a couple of these questions, it is probably time to think about a new website.

New technology

In 2013 a significant shift in website design happened — Responsive Website Design (RWD) arrived. RWD allows your site to automatically resize and reconfigure its design depending on the device it’s being viewed on. So, if a consumer is viewing your site on their desktop, their tablet, or their mobile, they’re seeing the suitable version. The reason this is great news is that it has eliminated the need for providing two sites — a desktop site and a mobile site. This cuts costs and saves you time.

If your current web design isn’t responsive, you should think about the possible downside to this. If your website isn’t mobile friendly or combatable, you’re potentially losing out on many customers.

Another attribute, though not quite as fresh, is Content Management System Websites (CMS). These sites use a platform which allows the owner to easily make changes to the site with no software — just an online browser. The days of relying on website designers to create every little change to your site are over, which is very good news. This means keeping your site fresh and up-to-date with current information is easier than ever.

If you are thinking of a new site, these are the first two questions you should ask a web design agency — is it responsive and can it be constructed with a CMS?

Search Engine Optimisation

With over 650 million websites, and another 51 million added annually, there’s loads of internet contest for your services. We looked at a couple of ways to make your site stand out visually, however there are also ways to help it stand out on search engines. Being on the first page of a Google search for your services is imperative to your online conversions.

Search Engine Optimisation (SEO) is what helps your site rank well with search engines. There are lots of search engine optimisation services which may be carried out on your site, both one time and ongoing. That is another factor you need to consider when building a site; much of the search engine optimisation work is completed during the website build, so make certain to ask early.

It’s as important as a business card

Having a business card has been necessary for many, many years. Websites are now just as essential. It now a significant element to the customer’s decision-making. Even if they learn about your organisation via a trusted referral, in a sponsored event, or in a meeting with you, before they make a final decision they’ll visit your website. Make sure it looks good, works well, and clearly communicates your company’s goals.

Business Tips For Catering

Sure you love your catering company, but getting the right kind of attention isn’t always straightforward. How do you stick out from the competitive food service industry while still having the opportunity to pursue your passion for food? Try these critical tips for marketing your company and watch as the clients come running in.

Get a fantastic website
It should go without saying, but a site is the central purpose of discovery for your company and how customers are going to learn about what you offer. If done right, your site can also automate transactions and promote your customers to make repeat and routine purchases through integration with Catering Management Software.

Optimise you site for mobile use
In this day and age there is simply no excuse for not having a site that is responsive and optimized for mobile use. Not only is mobile visitors increasing each year, but business websites seen on the mobile can be immediately contacted by potential clients from anywhere, via their phone. Consider the different kinds of clients you want to attract. How are they looking for your industry? It is likely that they’re talking about catering for a function with friends and family, or perhaps discussing about having colleagues over lunch or for prepared meals.

Your site should scale superbly round tablets, laptops and desktops, and work on all modern browsers. When picking a company to design your page, be sure they have an established history in providing mobile friendly websites. Unlock the potential for electronic marketing on the world wide web, there is more than one way to peel an apple. Here’s an overview of two important kinds of digital advertising, search and societal:

What is search engine marketing?
Sometimes Known as SEM, search engine advertising drives traffic from search engines such as Google. It comes in two major types; Pay Per Click (PPC) and Search Engine Optimisation (SEO). Quality SEO provides you the best value with time. It is about creating fun and engaging articles that highlights keywords and words that clients are actually searching for in relation to your goods. However, as it’s so powerful, it is often very crowded, particularly in established industries and as popular or common keywords. A fantastic way around this is to use nearby SEO; such as keywords that localise your articles by area, language and town.

What is social media marketing?
Platforms such as Facebook, Twitter, Instagram and Pinterest boast countless millions of active users, and are a terrific way to network online. The principles of neighborhood business still apply, in that there is no point marketing yourself to people halfway across the world if you cannot cater to them. Most platforms allow you to target users in your community area and supply comprehensive analytics on user participation.

Generally, you want to fortify your self marketing and provide wonderful value, in addition to sharing on your love of food and catering creation. Perhaps if you have a breakfast restaurant, you could post stunning photos, celebrate the market, be both a voice of authority and a source of amusement. There is lots of ways to locate your social networking persona, just don’t forget that the hard sell generally has less success than a presence that provides involvement and awareness of your brand and what you can do.

What about my domain name?
Landing the perfect domain name is important for your website, and should be just as important as what your real business name is. Go for something specialised, either by location or support (or both). Your domain name is like your calling card, and ought to be branded anywhere; from tops and coasters to menus, business cards and flyers. If you have a vineyard in the yarra valley, be sure that your domain name is relevant to your catering business.

Use testimonials and reviews
Just provided a client with an excellent catering experience? Grab a testimonial from them and place it on your site. You can even offer your winner a connection back to their own company website. Testimonials enhance your reputation and provide a personal touch to your digital footprint.

When it comes to reviews, everyone is a possible critic. It is a double-edged blade which can both work for and against your company. One bad review probably will not turn away people amongst a sea of great ones, but it is important to bear in mind that each and every service is a chance to deliver something amazing. Encouraging your happy customers to assess your company is an excellent way to proactively manage your online reputation.

Take professional photos!
Too often, caterers and food service companies use grainy and poorly shot photographs to show off their otherwise brilliant creations. Whilst the hottest iPhone might have an excellent camera, the reality is, smartphone lenses just are not sufficient enough to deliver the type of overall visual experience you want to send to your clients. Check your local area for a quality photographer who will take some terrific photos of your foods. To discover a great photographer you should consider the following:

Create a shortlist and narrow it down to a list of shots you absolutely need. What kinds of cuisine actually captures your company? What are you famous for? What are the most gorgeous dishes that can be made?

Make certain that the photographer has an assistant as it is not merely a sign of quality, but photographers with supporters will work faster and get more shots done for you in a shorter time period. Find the perfect place, as the photographer should be able to indicate an economical studio option should you know where to shoot your photos. If you cannot find a competent photographer at a rate you can afford, then consider buying quality stock images from a commercial site like Shutterstock.

Style your food and wine
Styling food beautifully is essential for good photographs as beautiful food arouses the senses and increases the appetite. You can also incorporate styled dishes into your catering service as centerpieces, or to help direct traffic at buffet support fashion events. Most of all, presentation helps catch the creativity and acts as an indication of quality for your organization.


10 Tips for Print Advertising

Whether you’re promoting a brand new start up company/brand or looking to get new followers to your organisation or services, using print advertising within magazines and papers remains an effective method to form brand awareness and help to boost earnings. 

Knowing how to make effective printing advertising layouts is a means to outshine prospective opponents whilst bringing new prospective clients who wish to find out more about your brand. Below you’ll find 10 tips for designing print ads which people remember and act upon. 


Design Suggestion 1: Have a Message in Mind 

Having a very clear message in your mind is imperative when creating print advertising designs which are effective. Before going ahead, think about the message that you need to talk about and how you want it conveyed. Brainstorm the message and goal of every print advertisement and choose exactly what you expect the reader will take away from the advertisement. 


Design Suggestion 2: Utilize an Updated Logo 

Utilise an upgraded and visually-appealing logo that’s contemporary, relevant and appropriate for any audience or market. Dealing with professional graphic designers is a means to make certain your ads are prepared for printing production. Having an updated logo isn’t merely a means to stand out as a contemporary brand, but it’s also a means for others to quickly recall your brand and what it signifies. 


Design Suggestion 3: Select the Correct Colour Scheme 

Picking out the correct colour scheme for your advertisements also matters when constructing a new rand presence both locally and online. Ensuring the colour scheme in your print advertisement is in sync with your logo/brand – colours can help you quickly get traction with your effort. 


Design Suggestion 4: Take into account the Size of Your Print Advertising Designs 

Think about the size of your design whenever you’re working to finish your marketing layout. Print layout takes a higher DPI (dots per inch). When generating web images, the conventional DPI is 72. But, print layout (such as booklet printing) need a DPI of 300, which explains the reason it’s vital to use high-quality images, photographs, and vector graphics when working with printing layout. It’s also important to take into account the kind of media you intend to publish each one of your layouts on before going ahead with closing images/designs to your printing campaign. 


Design Suggestion 5: Typography Things 

If it comes to Typography, deciding on the ideal font matters, particularly in the event that you’d like your message to create an effect. To locate the perfect font to your print advertising layout, compare different online fonts and pick the one which is quite legible and can be copyright free. You may find more details about typography and font choice by perusing online design-based communities and magazines. Knowing the significance of type might mean the difference between standing out and being glanced over by your intended audience. 


Design Suggestion 6: Graphics Vs. Photos 

Deciding whether you would like to use images, photographs or both inside your print design can also be a choice to think about. Pictures that are in vector format are highly suggested for contemporary, entertaining and fun advertisements. Using photos of people and other items can help establish the mood and tone of an advertisement whilst delivering a direct and special message. To find more thoughts and collect inspiration, examine online magazines, books and communities which are devoted to advertising style. 


Layout Tip 7: Use Print-Friendly Images and Media 

Integrating print-friendly graphics and media is a vital part of printing advertising. Make certain your layouts and photographs will be print-ready, copyright-free and possess a DPI of at least 300. If you’re not certain if your images are print-friendly think about working with an expert designer. 


Design Suggestion 8: Relate For Your Audience 

Make certain your ad is one with which your intended audience is able to relate. It’s critical to place advertisements in places where people have a real interest in your brand, services or products. 


Design Suggestion 9: Contain a Call to Action 

Adding a call-to-action in printing advertising design is a terrific way to create leads and profit long-time followers and fans of your brand. Including a call-to-action could be carried out by supplying a smartphone bar code. You could also ad your site URL to direct prospective customers to your site to find out more. 


Design Suggestion 10: Give Something in Return 

Supplying an incentive, like a contest or giveaway helps create interest. Including a bar code is one other way to construct awareness and help clients find out more about your company. 


Is printed advertising still effective?

In this digital age, we are constantly bombarded with internet advertising and messaging.  You can’t even log onto your email or social networks without being inundated with special bargains, sponsored posts and ‘act now’ offers. 

As a business owner, it’s difficult to compete and discover your niche amid numerous messages, especially when less than $50 can get most businesses an internet ad on any half-decent site. There is still an avenue that is often forgotten about. Print.  

Print media is a  $7.5 billion industry, employing more than 241,000 Australians. Therefore undertaking the correct research to find the right target market for your own brand, will hopefully generate a strong ROI. 

It works as the perfect antidote to customers’ digital fatigue. A 2017 Toluna consumer survey reveals that 66% of Australians agree that it is very important to switch off from the electronic world and enjoy magazines and books. 

What is a print campaign? 

A print marketing campaign does not imply a massive investment in full-page advertisements in glossy magazines; it can include direct mailouts, brochures, pamphlets, catalogues, stickers, merchandise, and anything you can print on. Taking this media channel means the print design can be more customised to suit your campaign.  

Plus it works. Roy Morgan research has proven that print media drives more customers to sites than any other media platform. 

A campaign titled The Value of Print and Paper, conducted by not-for-profit industry initiative Two Sides Australia (TSA), has shown that while some advertising and marketing campaigns must feature a healthy mixture of electronic and conventional media, research consistently points to print as being the channel with the best return on investment.  

A recent poll by MarketingSherpa found 76% of internet users trust the ads (that arrive) by using their letterbox, compared to only 25 percent who trust electronic pop-up ads. Letterbox advertising optimizes audience reach at 20.1 million Australians every week. 

Managing director of innovative bureau 121 Creative Geebung and owner of Kwik Kopy Geebung at Queensland, A.J Hightower, agrees that print isn’t dead, the requirement for it has simply changed. 

Areas such as education and training have discovered that people retain far more information that has been read in publications and manuals, over a screen. Print media allows for custom printing enabling a more targeted response.  

Big manufacturers value print Promoting. 

Northwood states the real estate market and brands such as Coles, Woolworths, Chemist Warehouse and Myer integrate print into their advertising plans as it is reliable, accessible and rewarding. 

Retailers spend $2.7 billion on commercial printing each calendar year, they know what happens when they fail to include it from their sales program. 

When Myer made their 2016 Giftorium Christmas catalog and personalised it to each loyal Myer One customer, their sales increased by 3.4%, revealing the impact that this channel has to offer. Chemist Warehouse are strong retail performers working all printing chances from tabloid catalogues, to informative House of Wellness paper inserts and seasonal books — they communicate across all levels to their customer base. 

Research leads to success 

Just like any successful advertising campaign, you’ll have to research your target market and their customs carefully. 

As you might think conventional print marketing would resonate most with people over 30, you can still reach the “cool kids” through printing. Australian Catalogue Association research indicates that 60% of Australians aged over 14 have read a catalog within the last seven days while a massive 77% of the population have engaged with a printed catalogue in the previous month. 

Print media has a warmer and more personal feel, perhaps because it is a physical item and appears less intrusive than a pop-up or Facebook advertisement.  

Many people will pause and look at a printed booklet over an email. There are also some segments [of the community] who prefer and respond much higher to printed advertising [such as seniors]. 


Inspiring Business Websites for Artists

5 fantastic artist sites to influence you

Find a limit where you will between art and design, but no matter where your interest lies, the symbiotic relationship between the two cannot be rejected. Today, where the web controls the flow of info, this co-existence is more vital than ever.

An artist’s capability to utilise their online presence goes a long way in getting their name and portfolio out there, a lot more than displaying art on acrylic showcases these days anyway. A well developed site has become an important medium in and of itself.

Why artists must care

It is essential to remember that your website will frequently be an audience’s very first introduction to your work. Just as you would not exhibit slapped together art on modular walls without any factor to consider, you do not want your online portfolio to look like a worthless afterthought.

It doesn’t matter just how much you like or dislike innovation, complete ignorance of the internet and social networking will put you at a disadvantage. Even if you express yourself through macaroni and cheese, or chain sawing old furnishings in half and wouldn’t touch a computer in your life- you require an online portfolio.

Have a look at these 5 websites, each have their own method advancing the artist’s work and representing their character.

01. Banksy

The elusive street artist known as Banksy depends upon his website to transmit his graffiti, and performance/installation work to the masses. As sporadic and devoid of details as the artist himself, the website is Spartan in type and function.

Making the most of the web’s capacity for near instant dissemination, Banksy’s custom craft website operates practically as a blog, current and always relevant. A current update was merely a blank frame with the text ‘today’s art has been cancelled due to cops activity.

02. The Dufala Brothers

A simple, no-nonsense website that regardless of its simplicity, still translates a sense of the artists’ humour and post-consumer cynicism.

Also a good example of ways to provide a range of work in various mediums in a quickly navigable format. You constantly know where you are in the site, and can quickly identify where you wish to go next.

03. Tauba Auerbach

This website is clear and reasonably basic in presenting a portfolio and contact details. However the tidy style and eccentric typeface display a certain aesthetic direction – modern, hip, and elegant. Sites are definitely adaptable to embody exactly who you are.

04. James Turrell

Full of info covering a lifetime of work, Turrell’s site is a fine example of the best ways to translate art work as transitory as light and nature onto the computer system.

His website likewise allows visitors to search through the large body of work by date, medium, and geographical area thanks to a clever cartographic timeline.

05. Wim Delvoye

Broadening the perception of what an artist’s website can be, multimedia artist Wim Delvoye’s website is a riff on the Sim City computer game. ‘Wim City’ allow you to explore the portfolio as you explore the town.

Click any of the structures, a farm, or a football field to see the pertinent artwork. It is an effective combination of high-brow and low-brow, technology and art working together to communicate Delvoye’s unique worldview.

The best ways to get online now

A great website alone may not own your artwork into the leading galleries, but it is an unquestionably important step in your profession as an artist. Ideally these examples have shown that an artist’s site can be simple or complex, a transparent platform or a work of art in itself.

The most important thing, just like all well done web design, is that the material, function, and style line up to convey the right message. It deserves keeping in mind that fantastic artists do not always have outstanding sites. For example, Gerhard Richter, perhaps among the greatest painters of our time, has an incredibly boring site; it appears like a blog site designed ten years ago for utilized automobile parts. It’s practically certainly un-cool.

I guess living legends can manage to be anachronistic and curmudgeonly; however the rest people would definitely gain from quality, user-friendly website design.

The world functions online now and your artwork has to discover area in this virtual landscape. Do not get left.

Pipes, Planning and the Curse of Knowledge

The vanity unit in our toilet gave up the ghost lately, and as we’re saving for a significant renovation in a couple of decades, we’re eager to put in a cheap replacement of essentially the exact same thing. My strategy was to get recommendations for reliable tradespeople, afterward explain my absolute lack of knowledge regarding building or bathrooms and seek their advice on the best strategy. Alas, the procedure was a small disaster, with this particular apparently modest job detailing two failed efforts by the cabinet manufacturer and plumber respectively, to put in the device, and three failed excursions by me into the toilet supply store.

I realised that although all parties participated with great will and diligence, the knowledge asymmetry between us had induced difficulties. Experienced tradesmen may be surprised that I didn’t understand the distinction between an “beneath mount” plus a “dip in” sink in their hot water service repairs and that an “escape” faucet calls for a separate plug and washer into a sink doesn’t have an overflow valve. We had been experiencing the ramifications of what psychologists call “the curse of wisdom”.

The curse of wisdom is when you understand things that another person doesn’t and you’ve forgotten what it is like to not have this knowledge. If you have problems with the curse of wisdom that you assume that other men and women understand the things which you do, and this cognitive bias makes you feel like folks understand you a good deal better than they really do.

While I had been really up front with all of the tradespeople I was relying on their experience and judgment in gas installations or crane hire services for residential renovations, there have been lots of things they didn’t clarify because to them that they looked like common sense. This is just like managing cash – it’s not difficult, but it could be daunting and frustrating in the event that you do not know where to begin and professionals talk in a language you do not know.

The distinction between finance and plumbing is that it is probably okay to go through life without understanding much about washer dimensions, but money management is a skill which all adults want – whether to manage your budget for the slab crane leasing or for your gas services. Being, and atmosphere, in charge of your own finances, is an integral part of health, as fiscal security empowers choices and liberty. Obtaining advice about ways to control your cash is terrific, however you’ll become much more from the experience if you are feeling positive and know the proper questions to ask.

Here are some amazing resources that will help to construct the skills for a fantastic personal cash manager:

ASIC Money Smart

There’s a wealth of information on this government site, and it’s been put together by financial experts who knowingly avoid the curse of wisdom. Topics include budgeting, cash flow, borrowing, borrowing, insurance, superannuation and scams to avoid.

You will find excellent programs and other programs, such as drives for the best questions to ask if you’re considering engaging a financial advisor.

The Continuous Investor

Alan Kohler is going to be familiar to a lot of his weeknight looks on ABC News giving his take on finance. He’s well known for his ability to make complicated concepts simple to comprehend and cutting through to the core of a problem. His new novel and podcast, The Constant Investor, is studded with all the insightful graphs Alan is famous for, and access to the crucial decision-makers from Australia’s biggest companies and financial leaders.

Success Stories

Harvard psychology professor Dan Gilbert has discovered that we’re far better at attaining future happiness and gratification depending on the expertise of the others, instead of calling the future for ourselves. That is the reason why rating solutions, for example Urbanspoon and TripAdvisor, are so common. Finance is an intricate place, and also my brand new conversational podcast shares the stories of leaders that have gotten to the very top of the area professionally and financially, together with hints for reaching your full financial potential.

These are only a sample of those abundant resources on the internet. Search for the best match to your interests and fiscal stage as plumbing errors are often a lot simpler to fix than fiscal missteps that may require years of hard labour to conquer.

Marketing Tips for Shoe Retailers

Large companies dominate the shoe manufacturing business with recognised brands mainly geared towards sporting footwear and of course, women’s shoes. Nevertheless, these companies concentrate their national efforts on wholesale and design of footwear when finishing most production efforts overseas. To penetrate this market as a small business owner, you will need to be innovative in your design choices and invent a solid set of marketing strategies to achieve a competitive edge. Based upon your advertising budget, there are numerous techniques you can use to advertise your goods and lots of them are relatively cheap but very powerful.


Develop an online presence and conduct surveys

Establish a well-designed website to display the various kinds of shoes that your business manufactures. Include a functional e-commerce store, complete with a shopping cart, which takes various payment methods. Potential clients have the flexibility to navigate your site in their own time, privacy and relaxation and determine what suits their style and price range. Entice your customers with special deals and promotions, and answer their frequently asked questions. Create additional promotional opportunities by inviting opinions and collecting customer studies — either by follow-up email or on your website, about their shopping experience and your goods.


Hold a fashion show

Hosting a fashion show will create awareness about your shoe line. Hold your display at a time and place convenient to your potential clients, by way of instance, in your premises, a hotel ballroom or community hall. Consider focusing your motif on women’ shoes since, normally, families spend more on apparel designed for women aged 16 and over than any other attire product. Seek the involvement of people who are integral to your marketing strategy, such as local models, fashionistas and journalists to get the word out after the show. If the event is successful, you can elect to hold normal shows in other big markets.


Customer Referral Incentive Program

Put together an incentive program that provides discounts or gifts of your discretion to encourage existing customers to refer their colleagues to buy your goods. You may inform your clients about the referral program after each purchase, though you may prompt inactive customers by steadily communicating via postal mail or email, taking care not to overwhelm them. This strategy makes your client base a sales force. Therefore, be sure you thank them within 24 hours of receiving the referral. Track referrals, especially those that earn rewards. Consider using online monitoring if your referrals are internet-based. Word of Mouth (WOM) is still one of the most powerful marketing tools out there, capitalise on it!


Get on Social Media

Leverage your presence on social networks to allow yourself access to an inexpensive, direct marketing platform to promote your shoe line and reach a potentially diverse customer base. Your social networking site is a more relaxed environment, and visitors are more likely to get in touch with your goods at a personal level instead of perceive your business as only advertising items available. Offer information that your readers will discover valuable and interesting by incorporating text-based content with graphics and videos related to your products, such as an article on how to make women’s pumps feel comfortable. This can generate quality online connections that read, share and discuss your shoes with their particular crowds, forcing repeat business and attracting new clients.


Sponsor Contests

People like winning things and competitions present such opportunities. Go beyond classic advertising and sponsor competitions to draw attention to products like your new range of women’s sneakers for example. As a strategy, the idea is to promote your brand and put your logo and name before the public rather than make money via a hard-sell campaign. For example, you may offer to host a local soccer game or athletics event for students, and give money and gift cards redeemable for purchasing kids shoes online as prizes. Set up highly visible poster displays that encourage your products throughout the event.

The Bullet-Proof Digital Marketing Strategy

It’s 2017, and the digital world is chaotic. Google receives 3.5 billion searches each day. Vine is dead, and Snapchat is now just SNAP. We are living in a multi-device world where a growing number of web searches are occurring on mobile devices, pushing the need for purpose build mobile websites among other needs. Digital FOMO is uncontrolled, and so tactics supersede strategy. And the latest US presidential elections demonstrated that utilising data (AKA polling) as a blunt tool is insecure.


Literature concerning the significance of a digital strategy is beginning to reach fever pitch as entrepreneurs prepare to devote over $100 billion on the digital industry by 2019, according to Forrester.

But, in the chaotic world of electronic marketing, it is tough to know the way to make and use a digital strategy so that it meets business needs and is manageable.

Though every organization will have to customise its approach to its own conditions, the following will be the foundations for building a lasting digital marketing strategy that is effective.


Digital Basics: Your Belief System


Brands need electronic principles as much as they want brand attributes. Begin by taking a look at the open source Digital Principles website in order to understand a few of the fundamentals, and then produce statements that align your brand to the way it ought to live and breathe on your electronic experiences. Doing so can help you explain to a larger organisation what job digital plays in building your brand and delivering on your business objectives.


Those principles become a lens through which you can make all electronic choices. For one client, we put forward an electronic principle which has been simply this: Make user-first digital choices rather than organisation-first decisions. That announcement transformed the way they thought about their content strategy, and it functioned perfectly with their customer-first mission.


Digital Ecosystem Map: Your Atlas


Create a visual map that shows which electronic channels you’re active in, who the primary and secondary customers are for each, what those users want from this station, what your objectives are, how you are going to measure success, and what the pathways are between stations. Tools like Lucid chart are amazing for making these records come to life.


Create your map by conducting research with customers, looking at opponents, reviewing any analytics data you have, and compiling all that together with your overall business plan. The ideal ecosystem maps are developed using a cross-functional team which includes information architects, digital strategists, content strategists, and analytics specialists.


Look at that map every day as you make decisions about how to invest money and deploy your group.


Data and Insights: Your Pathway to Action


You can gather all the data on the planet, but should you not have a mechanism for turning that information into insights, you may too collect no data in any way.


At a minimum, you should use Google Analytics for sites, but bear in mind that it’s raw data steps traffic and lacks the contextual information you will need to understand what is really going on. Qualitative data inputs are a crucial additional input. Savvy marketers will quantify social opinion using a tool like Sprout or Sysomos–combined with all the analytics tools that include company reports on social platforms. And remember email; it remains a strong weapon in your arsenal if you get it right and measure it well.


To turn data into insights, however, you will need a single customer view that joins data to user behaviour–best achieved by having a strong customer relationship management (CRM) tool or a reporting dashboard, such as Insightly or Salesforce, and a framework for understanding that information.


There isn’t a perfect means to aggregate social opinion, Google Analytics data, and customer information in an automated manner at this time, but devoting some time to consolidating these data streams on a regular basis will be time well spent. For to an insight after aligning your information, you need to…


  • Discard data which is not tied to company goals
  • Collect additional data needed
  • Prioritise data by company value
  • Search for meaningful patterns
  • Socialise the information with your team to create insights


Then you should execute, measure, and reassess–since digital is never finished


Content: Your Value


There is no doubt that users expect great content from brands. Now, more than ever, content is king, but articles strategy is emperor.


If you want to deliver on your business goals you will need a strong content plan function focused on two basic questions: what actions do I need users to take, and what’s my content version? Being informed isn’t an action. An action requires effort: a purchase, an email, a call, a dialogue, etc.


Keep in mind; writing content for websites isn’t the exact same thing as content strategy. You need both, and it is unlikely that the individual writing your articles is also guiding its own strategy. Your articles strategist is multilingual: he or she can speak to technologists, creatives, user experience professionals, and business users.

Governance and Socialisation: Your Rules of Engagement


Governance (how you make decisions) and socialisation (describing what you do) are crucial to making sure your digital strategy is perfect for your organization and crucial for your website solutions.


Governance has been written about widely already; check out among the many great resources out there to assist kick-start your procedure and determine what version is perfect for your organisation.

Once you have your governance model in place, the last step on your digital strategy is to interact it with your organisation and conduct training. Keep it high level for executives, and more in-depth for people who must deliver on the ground.

When to Hire a Business Coach

Running a company is a roller coaster, one day you are productive and things are looking great for your company, and the next, you feel like it has derailed and you’re failing. Tons of business owners go through this roller coaster, and several reach certain milestones during their company’s life when they think, I’m not sure where the company is heading.


Hiring a business coach will provide you with insights into how to run your company better, increase sales and improve your abilities as a CEO. In this guide, we will suggest five signals to indicate it may be time to hire a business coach.



You see no clear path ahead


This can apply to a lot of facets of your company. Do any of these cases seem like you?

  • You are lost when it comes to understanding your role as a CEO.
  • You don’t understand what your daily tasks should be.
  • The company’s direction changes multiple times within the course of many weeks.
  • You do not have a clear set of priorities or strategies written down.
  • You have seeked out top business advisors but still need some direction

CEOs, particularly of companies that they have built, are typically jacks of all trades and have had their hands in most areas of the business. They frequently have a hectic and urgent atmosphere about them, and that, when they take a step back to direct the business, can be a tough habit to break. Start-up CEOs will frequently find their time occupied with performing tasks that could easily be assigned to a lower-level employee; leadership consulting will help CEOs to understand their role in the business and which tasks they don’t need to be doing themselves.


A business coach can help you set your role and responsibilities as CEO. Writing out your responsibilities along with your business’ strategic goals can assist you to directly connect your tasks with the outcome you would like depending on the goals. A business coach can also help you give up the urge to do everything in the organization.


You’re overwhelmed


A clear sign you are overwhelmed is when you always wonder when the last time you had a holiday or went home on time was. If you are feeling this way, you want to ask yourself the hard question of whether the tasks you do on a daily basis are moving you towards your objective. More often than not, business owners find they are spending too much time on tasks that are not productive, despite the fact that they may seem productive in the present time.


Being overwhelmed can also cause feelings which you could not turn to anyone else in your business for replies. You may also start only using your ideas even when you know in the back of your head that somebody else may have a better idea.


A business coach will objectively examine your everyday activities and how you do them. From there, they could list which tasks should be delegated and how you can effectively carry out the tasks that will need to remain under your purview.


You need more personal liability


Perhaps you have written down your goals for yourself and your company, but you just cannot appear to meet them. Before you think “these goals are too lofty,” you need to ask yourself whether you are really pushing yourself to do whatever you can to meet those aims. Everyone knows it is all too easy to break a promise to yourself.


Instead of calling upon a partner or friend to keep you accountable to your company goals (and to risk damaging those connections), you need to enlist the support of a business coach to whom you’ll be accountable. Business coaching is not just useful for keeping accountability, but also for having the ability to check at your tasks professionally and inform you where you are losing time and energy.


You want to develop new skills


Whether you’re praised for your natural leadership abilities or understand you lack confidence when it comes to your ability to lead a business, everyone can find ways to improve themselves, and that’s the first rule of leadership. Having strong leadership abilities at the helm of this business is only going to improve your organisation’s culture and success.


Leadership doesn’t need to be — and should not be — the only skill you would like to develop as a company owner. To keep your company ahead of the ball, you may have to develop skills in negotiating, finance or a new technology.


When you’re searching for a business coach to help develop your new skills, doing your research will be important in finding the ideal match. If you are working on soft skills, like negotiation or leadership, you may wish to look for a coach you are comfortable opening up to and using a secure space with. When looking for a coach for a tricky skill, such as a new technology, you need to request testimonials from the trainer’s previous clients to determine how their skills enhanced with the support of that coach.

You’re in a rut


Have you been feeling indecisive about growing your company? Even with an ambitious entrepreneurial spirit, disrupting your operations can be an overwhelming decision that’s tough to make. Rather than falling into a rut, using a business coach can give you advice by brainstorming and implementing a strategic plan to successfully grow your business.


There is saying that basically says that nobody is smarter than everyone. With the support of an experienced business coach, you may gain new perspective and confidence in planning and executing strategies.




While there isn’t any definitive answer to when to hire a business coach, a best practice benchmarking method for understanding it’s time is when you aren’t sure where the business is going next. Just remember, every company owner is different, and everyone’s progression in having a business differs.


Research from the International Coach Federation has demonstrated that, of small business owners who have hired a business coach, 70 percent have seen improved work performance, 86 percent have seen a return on investment and an impressive 99 percent of entrepreneurs were happy that they made the choice to hire a business coach.


It is important to get help early and often as even superheroes do not do it alone. Everyone needs advice and cooperation to conquer the world.

Business Agility And Safety Automation

A healthy, growing company is a risky business. Why? Modern businesses must innovate, grow and change continuously to stay ahead of the competition. Normally, we look at workforce mobility solutions and business agility as great things – a differentiator; a challenge to be adopted; a way to shake the invisible hand which drives our planet. But from a security standpoint, this change is an issue, particularly for cybersecurity.

If you ask CIOs what their greatest challenges are when it comes to business IT solutions and services, inflexibility is close or at the peak of the list. For instance, this explains why the cloud has taken over the world. It’s not because it is cheaper – it is not, for the exact same reason that leasing is more costly than owning (for any advantage you use consistently). It’s because it is flexible: you may change your mind and divert resources to where they’re needed. If we had to change our entire wardrobe each week, we would rent clothes too rather than own them.

But this very flexibility means our company environments are constructed to tolerate or even welcome change. This requires open ports, since any piece of a company has to be replaceable in the event a better invention comes along. It means each bit of the infrastructure needs to be prepared under a software testing course and other agile managed services for the surrounding ecosystem to change, and change regularly. And this willingness to change, while essential to a healthy company, is the main cause of most security issues. A network of modules signifies an enormous attack surface for cybercriminals.

Think first of a computer – it is not too tough to secure only one. Researchers work hard to find vulnerabilities before the bad guys do, and so long as you keep up with the most recent advice, you can manage 1 computer with relative ease. However, as any teacher knows, just because you can handle a couple of children efficiently, it does not mean that you can handle 30 or (heaven forbid) 300. All of us have limitations on how much complexity and chaos we could deal with. So it is not that we do not understand security; it is that we struggle to climb correctly. Everyone can understand the principles of Chess or Go easily enough, but knowing the game becomes hard as you scale up to believe about all the interactions.

So should we just accept this safety issue as the cost of a thriving, innovative business? Far from it. Just because physicians cannot cure all ailments, there is no reason to say we do not have to wash our hands before we manage food, this is why businesses integrate a safety management system. Digital resilience is achievable, even if ideal protection isn’t. It comes from keeping up with change and understanding interactions. The good thing is that people are poor at both of them; we often unconsciously resist change, and our attention spans are short (request a teacher!). Fortunately, software is great at these exact items that test us. It’s particularly good at understanding interactions, and if built right with an accurate ICT risk mitigation systems and strategies, software can handle dynamic change.

Helpful, constructive advice for coping with this stems from a potentially unexpected source: the National Institute of Standards and Technology. Lots of men and women are predisposed to believe the government is a source of problems, not solutions. The thought that something called an Interagency Report from an agency focused on criteria could likewise be readable, let alone beneficial to high-speed, nimble, modern companies stretches credibility. And I admit, its prose isn’t about to put J.K. Rowling out of work. But trust me, you will find interesting things afoot in the record.

It’s a huge document – 93 pages for Volume 1 of a projected 13. I don’t recommend reading the entire thing unless your job is dependent upon it. But only the first paragraph of this executive summary is a nugget you may offer to any leader of a company with a cyber existence – that is to say, all companies. In brief, it states it clearly: Our companies stand on networks, the networks have grown too complex, folks cannot maintain, change is inevitable and so every system put into production has to be assessed, mechanically, against machine-interpretable guidelines.

These are wise words from people thinking seriously about what it is going to take to turn around the dismal state of our networks so that we can attain digital resilience. The fantastic thing for many IT consulting companies and support services is that machine-based evaluation is not as hard to do as it once was. Think of your network as a chessboard and your IT resources as chess pieces arranged on the board. You can divide the NIST advice into both of these regions: How should your personal chess pieces look, and then what does your overall defensive position look like? Finding and understanding your entire endpoints takes a while, but it’s highly automatable – endpoint discovery, patch management and vulnerability assessment are older technologies, and there are often free tools that will help you get started if your business is behind the curve on understanding what you have. But, no chess player would think about a listing of the pieces on the board for a good description of the tactical position.

The best advice for a company looking to implement NIST’s perceptive guidance is to start a conversation between your IT groups – involving the people who know chess pieces, and the men and women who understand chessboards. If you ask the correct questions (by way of instance, which machines make our assault surface?), you might be amazed how successful the conversation can be.

10 Tips For Running A Super Business

TIP 1 – Add A Touch Of Class

The most successful businesses are ‘classy’ businesses.
You can turn an ordinary company or office into one by
simply adding a touch of class to it.

> use designer letterhead and business cards
> provide limousine service for visiting clients
> offer an employee profit-sharing plan
> put plants in brass containers
> have a leather sofa in the waiting room

TIP 2 – Develop An Efficiency Plan

The ideal company or office should be super efficient.
Study all processing areas and create systems that work
really well. Do this by using custom forms and by entering
each task into a ‘task manual’. Then monitor the systems
and make minor improvements.

TIP 3 – Become Environmentally-Friendly

To gain admiration from your customers or clients, make
your company or office environmentally-friendly. Take a
tour and make notes of everything that could be improved.
Then gradually implement the changes. Publicize your
environmental efforts or commitment in product brochures.

> recycle fine paper
> use bio-degradable products
> avoid animal testing
> use goods made with recycled material when manufacturing
> practice proper disposal of hazardous material

TIP 4 – Implement Salary Supplements

Nothing makes an employee more enthusiastic than having
‘perks’ in their employment. As well as a good salary, offer
occasional salary supplements.

> paid training courses
> bonuses from new business brought in
> rewards for useable ideas
> transportation costs
> word-related competitions with terrific prizes

TIP 5 – Design Your Own Forms

When a client uses a customized form they immediately
perceive the business as a respectable firm. All it takes
is a few moments to design a custom form. Include the
company name and logo in a corner. Have the form
printed professionally.

TIP 6 – Keep Up With The Latest Business Trends

All super business owners know what is happening in the
business world. They know about new products and
services that are available. They know when a new software
version is released. They know about current trends in
the stock market. And they know about developments
that arise from business mergers. As a business owner,
you should have a way to become informed on the latest
business trends.

The files of a super business must always be in their
correct order, have folders in good condition, contain only
current or relevant material, and have a place to go for

TIP 8 – Tour Your Premises

Using a clipboard, take a tour of your business premises.
What do you see’ Make notes of anything that looks
unprofessional. Then go back to your office and plan a
way to deal with each one.

TIP 9 – Supplies and Equipment

Do a survey with your personnel and ask them to write down
any supply or equipment item they think would make their
job easier to do. Study these suggestions. Slowly add
appropriate items to the stock or inventory.

TIP 10 – Work Towards Exciting Goals

Team spirit is ‘corporate turbine power’. You can keep this
spirit going by having ongoing goals that you work towards
achieving. Publicize the progress of the goals using charts.
Plan ways to celebrate with your personnel when the goals
have been reached.